E-commerce has been on the rise for years, but it's about to peak in popularity thanks to the rise of mobile shopping. By the end of 2022, e-commerce is expected to account for 22% of all retail sales worldwide, up from 14% in 2017, according to Statista.

What's driving this growth? Consumers are increasingly comfortable making purchases on their smartphones, and retailers are responding by investing in mobile-friendly e-commerce experiences. In fact, 61% of shoppers say they're more likely to buy from a mobile-friendly site, and 40% have turned to a competitor's site after having a bad mobile experience, according to Google.

To capitalize on this trend, retailers need to ensure their e-commerce sites are optimized for mobile.

Here Are Four Mobile App Trends That Are Transforming The Retail Industry:

1. Personalization

Personalization is one of the most effective ways to improve the mobile shopping experience. In fact, 74% of consumers say they're more likely to purchase from a site that offers personalized recommendations, according to Segment.

Retailers can personalize the mobile shopping experience in several ways, including offering customized product recommendations based on past purchases, browsing behaviour, and location. Other personalization strategies include providing personalized discounts and using push notifications to share timely and relevant information with customers.

2. Augmented Reality

Augmented reality (AR) is quickly gaining traction in the retail industry thanks to its ability to provide an immersive and interactive shopping experience. AR allows shoppers to virtually try on products, which is especially helpful for clothing and cosmetics. It also enables retailers to provide interactive product demonstrations and rich media content that brings products to life.

3. Chatbots

Chatbots are another emerging technology that's changing the retail landscape. By the end of 2022, the global chatbot market is expected to be worth $1.25 billion, up from $190 million in 2017, according to Grand View Research.

Chatbots can be used to provide customer support, recommend products, and answer common questions. They can also be used to handle more complex tasks, such as booking appointments and placing orders.

Also read : Benefits of Outsourcing Fulfillment to a 3PL

4. Mobile Payment

Mobile payment is another trend that's transforming the retail industry. In 2021, mobile payments reached $503 billion, up from $235 billion in 2016, according to Statista.

Mobile payment allows shoppers to pay for products and services using their smartphones. This is convenient for customers and can help reduce transaction time. It also eliminates the need to carry cash or credit cards, which can be especially helpful for customers who are making impulse purchases.

To Conclude:

In general, the future of the retail industry looks quite promising in terms of e-commerce. First, traditional stores are expected to increasingly use digital technologies for purposes such as product promotion and customer engagement. In particular, they will use more interactive displays, mobile apps, and social media in the upcoming years.

Read more....