E-commerce will only grow in the years to come and there is doubt about it. But SEO makes it more viable for the business to reach out to the target audience. As per a recent study, the user penetration will be 74.7 percent in 2022 with revenue expected to reach 43 USD billion.
So how can you achieve that?
Well, answer to that question is SEO services in Kalakaji.
It’s undoubtedly the best way to boost the sales of products listed on your website, Webbizgrow is a reliable name for SEO services in Kalkaji that creates and implements SEO strategies to get your website more traffic and conversations, here are ways e-commerce SEO will help take your products off the shelf.
#1 Identification of Products
An e-commerce website may have products ranging in hundreds or even more than that. However, there are some products that are more in demand than others. Seasonal demand and special events or holidays make some products trending.
Our team closely works with you to identify these products using Google Trends and other tools. Once this list of products is finalized, we begin working on optimizing the website to boost their sales.
#2 create a result-oriented SEO Strategy
Sales are a result of strategically done SEO which focuses more and more conversions. It focuses on ranking products on the pages that will bring leads. So, how to do it?
· Product related Keyword Research
· Optimization of product pages
· Improving Backlink Profile
· Tracking Results
Keyword research plays a significant role, our experts identify product-related tail long keywords that have a commercial intent. Getting top rank on the SERP increases the traffic on the product pages and also boosts conversions.
Optimization of product pages has many aspects to it. If your e-commerce website has been created using a particular package then there are some plugins that do the technical tasks. However, experts at webbizgrow create optimized description content that will contain product-related keywords.
On-page optimization is done due to the extent possible by the package. These include image optimization, image submission, and other description that will make the product page search engine friendly. Image optimization in an e-commerce SEO assumes significance as multiple images of the product is uploaded images.
Our experts create image file names containing keywords that search engines can easily understand the act and accordingly.
#3 Reducing Costs on advertisements
SEO is an organic strategy for online growth that means that there is no advertisement cost involved. If you have been focusing primarily on paid ads to enhance the sales or the conversions, you would realize that running the campaign is expensive. Moreover, the cost is higher if the keywords are competitive.
However, with a bit of planning, and using e-commerce SEO, it’s possible to reduce paid ad expenses. We provide services of Google ad agency but as an e-commerce solution, we take a balanced approach, work towards reducing the overall costs for our clients.