How to Make an Interactive Website for a Business

Whether you are a business start-up or a blogger or a professional marketer, you need to be aware of what feature engages your customers and what deters the chances as well. One of them is an interactive website apart from apt content. As individuals, we do prefer an open and interactive person to a cold and unfriendly one. The same goes for websites! You can have multiple questions storming you on how to do it, but we are here to help you out. Neural schema being the best web development company in Chennai, we help you have an interactive and user-friendly website for your business.

While there are many ways to ensure customer engagement, one of the vital ones is website content being interactive. It is not only capable of engaging the customer visually but also physically like clicking and hovering for navigation which improves their overall experience with the website.

What is an Interactive Website:

An interactive website can be anything communicating with the customer establishing two-way communication between the site and the user. Statistics show people return to the website as well as convert in, on the websites which interact better. Now let’s see the important aspects that make a website interactive.

• Know your audience:

Get to know your target audience, about what would interest them, and what will initiate action. For example, a loan website would be interactive, if it has an EMI calculator or loan eligibility form that would prompt the user to check if he has eligibility or if he would be able to afford that EMI.

• Ask the user to rate you:

Ratings and user comments can be a great source of user interaction. It can prompt conversations and also build a bond. Sometimes users find it annoying when you ask for a rating when something is getting into their flow. The recommended way is to ask for a rating at the end of the page and also you can alternate the regular star rating with emoticons as they are widely used digitally.

• Reward programs and giveaways:

Gamifying or rewarding each action can increase user interaction. Gamifying your content and rewarding for commenting or interacting will sow in them an interest to be more inquisitive. Quizzes, polls, and stories can also help your users have an enjoyable experience with your site.

• Chatbots

These are programmed artificial intelligence bots that mimic a human representative. They are available 24*7 for hearing your user's queries or to respond to them depending on the complexity of the question. It can also give access to a customer service executive for more complex ones. This way your user can build a good trust for your business also making it interactive. Neural schema, being the best web design company in Chennai can make this design feature way easier at affordable rates.

• Animated elements:

There is always a craze for animated elements on a website. Some of them are

Dynamic scrolling: Web designers design in a way that the background or a particular feature stays static and the rest moves about while scrolling

3D effects or hovering effects: Design such that when hovered upon can rotate or zoom in for details or can have 3D effects when scrolled on it.