Picking a pleasant color mix while designing a website is one of the most significant (yet frequently ignored) elements in making a perfect site. Researches and psychologists have uncovered that individuals are vulnerable on a subconscious level to how their moods are affected by specific colors and that over 60% of how they perceive a site is attached to this very certainty.
1. Be clear about the product or service you are selling
2. Think from the perspective of your target audience
3. Determining background color
4. Determining the color of the text
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For example, suppose you are selling any eco-friendly product or green item, it would be better to use natural colors like green and blue which are more earthy tones, instead of colors like red or Orange. You must pick up colors that coordinate the product or the service that you are advertising.
When deciding on the color or a color palette for your website, the importance should be given to the intended, targeted interest group. For example, if you use a color tone that is more elderly for an interest group which is dominantly teenagers or younger generations, your website will likely fail to allure your target audience of youth into buying from you.
We frequently think that it's supportive of having a contrasting or different color for the background of the website. By doing this, the content of your website will pop out, guiding the visitors to focus on those pieces.
With regards to understanding the content on your website, individuals are accustomed to seeing dark fonts of the content. It is the most convenient for the eyes. People have been growing up accustomed to the black font. There is no need to select another color for it.
A last note – people who are just beginning to design their website are often tempted to use many different colors on their website. The most effective sites are the ones that downplay the utilization of colors. Generally speaking as a reputed
Web Design Company in New York City, we suggest that your site utilize not more than two or three colors to define your website. The best websites are the ones that maintain simplicity.
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