They keep track of customer information and log all customer interactions. They let you communicate with contacts across multiple channels. You can often use CRMs to set up marketing automations and plan email marketing campaigns. It streamlines the leads gained from marketing and hands them over to sales. At this point it helps reps manage their sales pipelines and close more deals. Many cloud based CRMs have customer support and helpdesk software too. Finally, CRMs in the cloud offer analytics based on many metrics, and from there produce great reports.




Web Based Customer Relationship Management