Strategic Social Impact Partnerships

As Senior Program Manager at the Bezos Family Foundation, I led the global expansion of Vroom, a science-based initiative designed to help parents and caregivers turn everyday moments into brain-building opportunities. My role centered on extending Vroom’s reach across new regions and cultures, ensuring that its message of empowerment and accessibility resonated universally and that the foundational science was retained.

Partnering with organizations such as Aga Khan University, UNICEF, the IRC, and Fundación Televisa to co-brand and localize Vroom’s content for diverse audiences, translating over a thousand early learning tips into multiple languages, developing new visual systems, and ensuring every asset reflected the same warmth, trust, and scientific integrity as the original brand. This work required balancing global brand and program consistency with deep cultural adaptation via trusted messengers. Leading this effort reinforced my belief that meaningful brand management requires both creative discipline and collaborative openness, aligning shared values across organizations to achieve collective impact.