We're adrift in a sea of email marketing and marketing automation software that all accomplish the same thing.
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However, when discussing email marketing software, one of the names that comes up is get response
It's one of those tools that has been around for a long time but still delivers year after year.
We'll try to break down GetResponse into its features and evaluate its primary strengths and weaknesses in this GetResponse review.
Finally, you should be able to assess whether GetResponse is powerful enough for your company.
GetResponse is a company that has been operating for quite some time. The first autoresponder was created by SEO Simon Grabowski in 1997.
This set off a chain reaction, which began with the registration of www.getresponse.com a year later.
GetResponsehas been extending its features and expanding its crew globally since then. GetResponse has also received recognition from publications such as Website Magazine, which named it the second-best email marketing supplier in 2011.
How has GetResponse managed to stay on top of its game in the face of considerably harsher competition chock-full of bells and whistles to the enjoyment of users?
One of GetResponse's strongest advantages is its capacity to develop and change with the times. It hasn't rested on its laurels and is still going strong.
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GetResponse features
Rather than raving about how great GetResponse is, go down in the weeds and see the product in action.
The following are its primary characteristics and how they work together to help your business succeed.
Email marketing
Its flagship service remains one of the finest in the industry. Building beautiful emails your subscribers will want to open is made easy using GetResponse.
Email creator
It all starts with choosing from its predesigned templates.
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Instead of starting from scratch, choose the template you want to use for your email campaign. You can first preview the template to see if it matches the look and feel you want for your email.
Show only templates from the category that best meets your needs to make finding the perfect template much easier.
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Its WYSIWYG editor allows you to make changes to the page as it will appear to your subscribers once you've finished changing it.
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You can also change the design of each block or part by adjusting the settings. With just a few clicks, you can change the color or resize the text size, even if you don't have any creative expertise.
You may also drag and drop blocks and parts into the template to make it more personalized.
You can also add the Product box and Recommended items blocks to the email editor's Ecommerce section. You can only use them if your store is set up on GetResponse.
You can save the current email design as a template if you wish to use it in other campaigns. You may then save your custom design under the Design and Content section (by selecting the My templates option).
After you've finished designing the email and determining who will get it, you'll need to schedule when it will be sent.
You can email it right away or schedule when your recipients will view it.
Better better, activate Perfect Timing to ensure that subscribers receive the email at the optimal time based on when they previously opened your emails.
Autoresponders
Let's imagine you wish to send an email or a series of emails to a set of subscribers on a regular basis. Because manually sending the emails one by one is impossible, GetResponse's Autoresponders function makes it easier for you.
Create your first autoresponder by deciding when an email will be sent to a list subscriber.
For example, you can use autoresponders to welcome new subscribers by sending them a welcome email with links to pages on your site that they should visit to learn more about your company.
You may construct the email and publish it in the same way as demonstrated above once you've chosen the autoresponder's schedule.
While sending autoresponders is a terrific approach to onboard new subscribers, it's even better when used in conjunction with the marketing automation tool, which we'll discuss shortly.
However, as an example, you may automate your sales and engagement by using numerous autoresponders to build a drip-feed campaign!
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Email analytics
You must know how your subscribers received your email campaign to ensure its success.
Even if you believe you've designed the best email campaign ever, it's possible that not all of your subscribers agree.
If anything, you need to know how your campaign did with your subscribers so you can figure out what went great and what went wrong and optimize your next campaign.
Examine the campaign's analytics to find the many metrics that influence its overall performance.
You can obtain an overview of how your list responded to one of your email campaigns from the dashboard.
It displays you how many of your emails were delivered to your subscribers, as well as the open and click-through rates for the campaign.
You may learn more about the campaign by looking at the bounce and unsubscribe rates, as well as the number of complaints it received.
It displays you how many of your emails were delivered to your subscribers, as well as the open and click-through rates for the campaign.
When you consider all of these factors, you'll have a clearer picture of what went wrong with your campaign and what you can do to improve your results.
If you wish to look at your list's growth, the reports section will display it in graph style alongside other data (demographic, subscription methods, devices).
List management
You want people who are interested and active with your brand to join your list. You can only achieve this if you can send them emails encouraging them to participate and remain involved.
GetResponse List Management function assists you in accomplishing this by segmenting and configuring your subscribers.
For instance, you can divide groups of people who signed up using a different form on your site and sent them a specific message (more on this later).
You can develop a tailored campaign for this section once you've built a segment for them.
This helps enhance engagement, if not conversions, by making your interactions with each of your segments more dynamic and personal.
Adding conditions to each of your subscriber lists is another technique to help you manage them.
You can categorize your subscribers based on conditions such as geolocations, contact activities, and other factors.
You can then categorize subscribers who meet certain criteria and send them targeted email campaigns.
You may also profile each of your subscribers via List Management. To discover more about each one, simply click on it.
You can categorize your subscribers based on conditions such as geolocations, contact activities, and other factors.
You may check their most recent action based on the emails you sent them, as well as add notes and other information that may help you convert them into customers.
GetResponse functions as a CRM in some ways. Using the information found here, you should be able to profile your subscribers and provide them context.
Transactional emails
You need more from your email marketing software than just collecting subscribers and sending emails if you run an e-commerce site.
You'll need a solution that will send emails to customers who have forgotten to check out their carts, as well as receipts for each transaction.
The Transactional Email functionality in GetResponse allows you to connect to its API or SMTP and send transactional emails to customers.
This system's automation allows you to concentrate on the big picture; the tool's 99 percent email deliverability rate and stable architecture assure that you won't be let off the hook too lightly.
You can examine and evaluate the results of these emails to improve your sales prospects.
Sign-up forms
You can't start an email campaign if you don't have any subscribers to send it to.
GetResponse, thankfully, has you covered.
To begin, its sign-up form allows you to gather contact information for your mailing list.
Making a form is simple. You can create forms in four different ways and from a variety of templates arranged into categories, so you don't have to start from scratch.
Similar to building an email, you can edit the existing fields and layout as well as add new ones if the need arises.
When you're through with the form, paste the code anywhere on your site to publish it. You can either have your site designer handle it for you or use GetResponse's servers to host it. You only need to share the URL with your audience for the latter.
If you want your form to take a different appearance, you should be able to find your preferred type from the tool’s List Builder Apps.
Landing pages
Instead of using forms, you can utilize landing pages to convert visitors into subscribers or even buyers.
You can make one by choosing from a variety of templates sorted by kind (promotion, download, sale, etc.).
Again, building a landing page is a breeze thanks to its easy to use drag and drop builder.
To run A/B testing on landing pages, click on the + sign on the top bar of the page to create as many variants as you need.
This is crucial in determining which variety delivers the most conversions.
After you've completed creating your landing page, you'll need to decide which domain you want to publish it on. GetResponse offers three pre-built domains.
However, if you have a website, it’s best to publish the landing page under your domain for branding purposes.
Webinars
If your resource guides aren't raising your business's sales, webinars are the next step.
Hosting online presentations where your audience can participate in order to learn more about a topic is also a terrific approach to educate them about your products and services.
They joined your webinar because they're interested in what you have to say and what you have to offer. As a result, you may expect to close more consumers and clients with just one webinar.
GetResponse is the only email marketing platform that includes webinar functionality. What's more, it integrates seamlessly with its other capabilities, making setting up your webinars far easier than using a third-party application.
You can also set up the webinar to collect registrants in advance and assign which email list you will put them in.
Once you’ve saved the settings and move to the next step, you can create forms and landing pages that will allow your audience to pre-register for the webinar.
From here, you can create autoresponders to remind them when the webinar will take place and keep them up to date on any changes.
Using your existing list, you can promote your webinar in a newsletter so they can sign up and get informed about it as well.
Once the webinar is taking place, this is where the fun starts.
GetResponsehas all the tools you need to host a successful webinar where you can take questions and interact with guests in real time.
You can record the full webinar and share the URL with people who missed it so they can watch it whenever they have time.
Marketing automation
You should use GetResponse's marketing automation services if you want to produce more sales and money on autopilot.
You can establish a drip-feed campaign by using multiple autoresponders, as previously suggested. This allows you to put the software to work by sending emails to a part of your list automatically.
To do so, you'll need to develop a workflow that's tailored to your objectives.
While you can construct your own workflow, you can also choose from pre-made workflow templates that have built-in parts.
Website builder
GetResponsecan now assist you in the creation of whole websites.
You won't have the same level of customization as with professional website builders, but for an added benefit? Amazing.
This is a wonderful alternative if you need to quickly create a simple website. The AI builder automates the web design process by allowing you to choose from a variety of templates based on your business type.
Once your basic website is complete, you can use a drag-and-drop builder to further modify it.
Ecommerce store
Do you want to sell digital or physical items? You can.
GetResponsealso has this feature, and it works well with their Conversion Funnel tool.
This means you won't have to connect a number of different marketing platforms to create completely functional sales funnels.
What about payment provider integrations? Square, Stripe, PayPal, and more services are all integrated with GetResponse.
GetResponseprovides a free lifetime account with up to 500 contacts and access to email marketing, website building (10 pages maximum), and landing page building.
Granted, some of these functions have feature limitations, but paying will remove these restrictions. If you're just getting started, however, that may be plenty.
What about paid subscriptions? You can choose from various different plans. All of them come with a 30-day free trial.
The more features you access, the higher the plan you choose. In addition, if your subscriber count exceeds 1,000 contacts, the price of all plans rises.
If you want to save money on your membership, sign up for a 12- or 18-month plan to save 18% and 30%, respectively.
Basic
GetResponse's cheapest plan is $12.30 per month (paid annually — monthly and 2-year options are also available). The following is a list of the features included:
Email marketing, landing pages, forms/surveys, e-commerce tools, templates, website builder, and tracking/reporting are all included.
Features of limited automation (drip campaigns, click and open follow-ups, and contact tagging only).
Create as many lead funnels as you want, but just one sales funnel.
There are over 150 third-party platform integrations.
Basic customer service (live chat and email available 24/7).
Plus
Affiliate marketers wishing to grow their company will love this email marketing option. Monthly and 2-year plans are offered starting at $40.18/month (paid annually).
Aside from what's included in the Basic plan, this plan also includes the following features:
Everything is covered by the automation feature, which includes the option to design up to five (5) unique workflows.
Up to 100 webinar participants, unlimited registrants, unlimited live webinars, and three (3) hours of recording storage are all available.
Create an unlimited number of lead funnels, as well as five (5) sales and webinar funnels.
A single account can have up to three (3) users (including yourself).
Professional
This package is for established firms who want to use GetResponse's email marketing and webinar capabilities. Starting at $99 per month ($81.18 per month if paid over 12 months, $69.30 per month if paid over 18 months).
Everything is covered by the automation feature, which allows you to design an unlimited number of custom routines.
Up to 300 attendees, unlimited registrants, unlimited live webinars, and six (6) hours of recording storage are all available.
Make as many lead funnels, sales funnels, and webinar funnels as you like.
A single account can hold up to five (5) people (including yourself).
Web push notifications and on-demand webinars are available.
Max
This package is for businesses who wish to use GetResponse's premium services to operate their operations. Sign up for a personalised quote to receive your price.
Apart from the features of the Professional plan, this plan includes the following:
Up to 300 attendees, unlimited registrants, unlimited live webinars, and six (6) hours of recording storage are all available.
A single account can hold up to ten (10) users (including yourself).
For the best outcomes, get campaign and deliverability consulting.
Transactional email access (paid add-ons)
Customer service (live chat available 24 hours a day, email, phone, and Slack).
GetResponse pros and cons
Below is a quick list of GetResponse’s pros and cons.
Pros
There are numerous templates to pick from, allowing you to develop nearly anything on the platform.
Nothing is left to the imagination when it comes to visualizing your marketing automation operations and funnels.
The conversion funnel functionality makes it exceedingly simple to create high-converting funnels.
The webinar capability is self-contained and eliminates the requirement for a third-party webinar platform.
You can create websites quickly with a website builder and AI design tool.
Cons
Building forms is more limited and less straightforward than creating emails and landing pages.
Only Max plan users get access to dedicated customer service.
Frequently asked questions
Is GetResponse a CRM?
GetResponseisn't solely a CRM platform. However, it enables you to profile and grade your contacts in order to find conversion-ready leads.
How much does GetResponse cost?
GetResponse charges at least $15 per month for a maximum of 1k contacts. If you have more contacts or choose a premium plan, the price will go up.
Which is better: Aweber or GetResponse?
Email marketing tools Aweber and GetResponse are the same. GetResponse is the more natural choice due to its lower pricing point, webinar capabilities, sales funnel builder, and powerful marketing automation features.
GetResponse review: Verdict
Let's end up our GetResponseevaluation now.
It's simple to understand why GetResponse is still one of the industry's top dogs, based on the capabilities listed above.
The automation and email marketing options it provides users are hard to top.
The abundance of templates for forms, emails, landing pages, processes, and funnels lends even more to GetResponse's ease of use.
Even if you have no understanding how email marketing software like this works in general, the templates will assist you fill in the blanks so you can better deliver your message.
You can also sell both digital and physical things. It can also be used to create rudimentary webpages.
GetResponseis a full-stack marketing platform unlike any we've seen before.
