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What I found is that the head of a business unit you and the CEO of the overall Corporation. Ultimately you have to be the chief strategist the reason is that nobody else has the right perspective for strategy except the ultimate leader everybody down in the organization is thinking about their part of the company their business their function the marketing Department the production Department the R&D the only person that really has the true strategy perspective is the person that's actually running the overall business
What I found is that the head of a business unit you and the CEO of the overall Corporation. Ultimately you have to be the chief strategist the reason is that nobody else has the right perspective for strategy except the ultimate leader everybody down in the organization is thinking about their part of the company their business their function the marketing Department the production Department the R&D the only person that really has the true strategy perspective is the person that's actually running the overall business
So you gotta use your people to get information you've got to make it a team process but ultimately you have to decide strategy can't be a popularity contest where everybody gets a vote because the essence of strategy is about choices and we gotta make one clear set of choices we can't we can't have sort of Oh well we'll do this and we'll do this and will do this it will do this Oh yes marketing I know you wanna do this will do a little bit of that too (… spend up in) your not gonna do well you're not going to have a strategy you as a CEO gotta make sure that you gotta have a great strategy process first of all you got the right business units organized and they got a got you got a great team working on a strategy for each of those business units
So you gotta use your people to get information you've got to make it a team process but ultimately you have to decide strategy can't be a popularity contest where everybody gets a vote because the essence of strategy is about choices and we gotta make one clear set of choices we can't we can't have sort of Oh well we'll do this and we'll do this and will do this it will do this Oh yes marketing I know you wanna do this will do a little bit of that too (… spend up in) your not gonna do well you're not going to have a strategy you as a CEO gotta make sure that you gotta have a great strategy process first of all you got the right business units organized and they got a got you got a great team working on a strategy for each of those business units
you gotta make sure they're answering the right questions you shouldn't ask the question of how much is industry going to grow for the next 10 years then think that's the key question that's one there are other key questions every strategy has to address the industry where do we stand today how do we benchmark our performance across the value chain who are our key competitors how are they doing where do they stand what do their value chains look like there's a lot of key questions in a good strategy and the only person is going to make sure you have the right questions is you because you're the person that's actually in charge of pulling it together and making the choices at the end of the day
you gotta make sure they're answering the right questions you shouldn't ask the question of how much is industry going to grow for the next 10 years then think that's the key question that's one there are other key questions every strategy has to address the industry where do we stand today how do we benchmark our performance across the value chain who are our key competitors how are they doing where do they stand what do their value chains look like there's a lot of key questions in a good strategy and the only person is going to make sure you have the right questions is you because you're the person that's actually in charge of pulling it together and making the choices at the end of the day
you know you gotta make sure the right people are involved in the strategy process that's your job as a leader and what we know is strategy has to be done collectively by the multifunctional team if we leave strategy to each functional Department and let them do the production strategy and the marketing strategy and the service strategy that never works we gotta get those people together doing the strategy together because all those pieces have to fit together
you know you gotta make sure the right people are involved in the strategy process that's your job as a leader and what we know is strategy has to be done collectively by the multifunctional team if we leave strategy to each functional Department and let them do the production strategy and the marketing strategy and the service strategy that never works we gotta get those people together doing the strategy together because all those pieces have to fit together
you know there's no such a thing as good marketing there's only good marketing for a particular strategy so we can let the marketing guys go running off and do good marketing we gotta put their role in the context of the overall positioning we're trying to achieve in the market.
you know there's no such a thing as good marketing there's only good marketing for a particular strategy so we can let the marketing guys go running off and do good marketing we gotta put their role in the context of the overall positioning we're trying to achieve in the market.
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