Last updated: May 29, 2026
This Privacy Policy describes how SAV PLUMBING LTD (acting as the Data Controller, "we", "our", or "us") collects, uses, and shares information in connection with your use of the Water Sort mobile application (the "Game").
1. Data Controller Identity and Contact Details
Company: SAV PLUMBING LTD
Address: 32 Daventry Road, ROMFORD - RM3 7QT, United Kingdom (GB)
Data Protection Officer / Privacy Contact Email: sivaagarwal18@gmail.com
2. Information We Collect We do not require you to create an account to play Water Sort. However, when you use the Game, we and our third-party partners automatically collect certain information:
Device Information: Device type, operating system, and unique advertising identifiers (e.g., Google Advertising ID).
Usage Data: Information about your interaction with the Game, such as session duration, levels completed, and crash reports.
3. Legal Basis for Processing (GDPR) If you are located in the European Economic Area (EEA) or the UK, our legal basis for collecting and using the personal information described above depends on the context:
Consent: We rely on your consent to serve personalized advertisements through our ad partners.
Legitimate Interests: We process usage data for our legitimate business interests, such as analyzing game performance, fixing bugs, and improving user experience.
4. Advertising, Data Sharing, and "Sales" Our Game is free and supported by ads. We share data with Google AdMob to serve personalized and non-personalized ads. Under certain US privacy laws (like the CCPA and VCDPA), sharing advertising IDs for targeted advertising may be considered a "sale" or "sharing" of personal information.
To understand how Google uses data, visit: https://policies.google.com/technologies/partner-sites
How to Opt-Out of Data Sale and Targeted Ads: You have the right to opt-out of the "sale" or "sharing" of your personal information for targeted advertising purposes at any time. You can exercise this right through the following methods:
Device Settings:
Android: Go to Settings > Google > Ads > select "Opt out of Ads Personalization" or "Delete advertising ID".
iOS: Go to Settings > Privacy > Apple Advertising > turn off "Personalized Ads". Also, go to Settings > Privacy > Tracking > disable "Allow Apps to Request to Track".
Contact Us Directly: You can submit an opt-out request by emailing us at sivaagarwal18@gmail.com with the subject line "Opt-Out of Data Sale".
5. Data Retention We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, such as providing the Game's functionality, resolving disputes, and complying with our legal obligations. Aggregated, anonymous data used for analytics may be kept indefinitely.
6. Your Global Privacy Rights (CCPA, VCDPA, GDPR, LGPD) Depending on your state or country of residence (including California, Virginia, the EU, the UK, and Brazil), you may have the following rights regarding your personal data:
Right to Access & Know: The right to know whether your personal data is collected, sold, or shared, and to request access to it.
Right to Rectification: The right to request correction of inaccurate personal data.
Right to Deletion (Erasure): The right to request the deletion of the personal data we have collected about you.
Right to Opt-Out: The right to opt-out of the sale or sharing of your personal data for targeted advertising.
Right to Lodge a Complaint: The right to file a complaint with a supervisory data protection authority in your jurisdiction if you believe your rights have been violated.
To exercise any of these rights, please contact us at sivaagarwal18@gmail.com. We will respond to your request in accordance with applicable laws.
7. Third-Party Analytics We may use third-party analytics services (such as Firebase) to monitor and analyze game performance. These tools collect aggregated, non-personally identifiable data.
8. Data Security We implement reasonable and appropriate security measures to protect your information against unauthorized access, loss, or misuse. However, no internet transmission is 100% secure.
9. Children's Privacy The Game is intended for a general audience. We do not knowingly collect personal information from children under the age of 13 (or higher age thresholds under applicable local laws). If you believe a child has provided us with personal data, please contact us to delete it.
10. Changes to This Privacy Policy We may update our Privacy Policy periodically. Any changes will be reflected on this page with an updated "Last updated" date.