The PINK BUS BRT Service was launched in February 2023 to accommodate Pakistani women (and femme-presenting individuals) in an attempt to curb the rising cases of sexual violence against women on public transport and similar spaces. Although the service has proven extremely beneficial for everyone, as of 2024, there is no app to facilitate passengers, and the manual ticketing system is archaic and tedious.

 This app design streamlines the passenger's journey, from identifying PINK BUS stops near them, to booking a ticket with multiple payment formats, planning trips in advance, highlighting popular spots for tourists, and a community channel that allows text-based communication among passengers. 

Additionally, the supplementary brand identity, marketing, and merch design add to the service's appeal, inviting more potential users to the public transit system.