PPC (pay-per-click) marketing is a type of paid advertising. You can place your ad on Search Engine Result Pages (SERPs) and pay a set fee each time someone clicks on the link. As such, campaigns that run on search engines are classified as Search Engine Marketing (SEM). Google is one of the most popular hosting platforms, with Microsoft Bing a close second.

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Pay-per-click advertising is one of the most well-known techniques of digital marketing. However, for companies that haven't tried it yet, the first question is certainly "why is PPC important?"

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If you spend money on Paid Search Ads (PPC), you probably spend a lot of time monitoring your conversion rate. After all, what's the point of purchasing Google advertisements if they don't result in paying customers?

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