Vlad and Niki: The Global Preschool Phenomenon on YouTube

If you have a preschooler at home, chances are you have heard of Vlad and Niki, the YouTube channel that features the imaginative personalities and antics of two brothers, Vladislav and Nikita. The channel has become one of the most watched and subscribed kids channels on YouTube, with more than 230 million subscribers worldwide and 130 billion views. But who are Vlad and Niki, and what makes them so popular? Let's find out!

 Who are Vlad and Niki?

The brothers behind the channel

Vladislav (Vlad) and Nikita (Niki) are two Russian American-born brothers who live in Florida, USA. Vlad was born on February 26, 2013, and Niki was born on June 4, 2015. They are both energetic, curious, and playful kids who love to have fun with toys, games, and each other. They also have a baby brother named Christian, who sometimes appears on their videos.




Vlad Va Niki