Hello! I am Vivek Srivastava. I am working as a Researcher in the Media, Entertainment, and Advertising research area at TCS Research. Currently, I am broadly interested in computational creativity, multimedia, and the alignment of foundational models. 

At TCS Research, I study the (co-)creation, consumption, and perception of media artefacts such as comics, visual arts, memes, podcast, etc. I have filed patents on these topics and published peer-reviewed papers in conferences and workshops at ECML-PKDD, EACL, IJCNLP-AACL, ACMMM, etc.

Previously, I graduated from IIT Gandhinagar with M.Tech in Computer Science and Engineering. My thesis was focused around creating resources for low-resource and code-mixed Indian languages.