Hello! I am Vivek Srivastava. I am working as a Research Scientist at TCS Research in the Media, Entertainment, and Advertising research area. Currently, I am broadly interested in computational creativity, multimedia, and the alignment of foundational models. 

At TCS Research, I study the (co-)creation, consumption, and perception of media artefacts such as comics, visual arts, memes, podcast, etc. I have filed several patents on these topics and published peer-reviewed papers in leading conferences and workshops.

Previously, I graduated from IIT Gandhinagar with M.Tech in Computer Science and Engineering. My thesis was focused on building resources and techniques for low-resource and code-mixed Indian languages. This work resulted in pioneering contributions to code-mixed machine translation and text generation, along with open-source releases, tutorials, and shared-tasks.