Research Interests

Sustainable Operations, New Product Development, Supply Chain Management and Effect of Consumer Behavior on Operations.

Journal Articles

1.  Agrawal, V. and M. Ferguson, 2007, “Bid-Response Models for Customized Pricing,” Journal of Revenue and Pricing Management 6(3), 212-228.

2.  Agrawal, V., M. Ferguson, L. B. Toktay, and V. Thomas, 2012, “Is Leasing Greener than Selling?,” Management Science, 58(3), 523-533. 

3.  Agrawal, V. and S. Ulku, 2013, “The Role of Modular Upgradability as a Green Design Strategy,” Manufacturing and Service Operations Management, 15(4), 640-648.

4.  Agrawal, V., A. Atasu, and K. van Ittersum, 2015, “Remanufacturing, Third-Party Competition and Consumers’ Perceived Value of New Products,” Management Science, 61(1), 60-72. 

5.  Agrawal, V., S. Kavadias, and L. B. Toktay, 2016, “The Limits of Planned Obsolescence for Conspicuous Durable Goods,” Manufacturing and Service Operations Management, 18(2), 216-226.

6.  Agrawal, V., M. Ferguson, and G. Souza, 2016, “Trade-in Rebates for Price Discrimination and Product Recovery,” IEEE Transactions on Engineering Management, 63(3), 326-339. 

7.  Agrawal, V., A. Atasu, and S. Ulku, 2016, “Modular Upgradability in Consumer Electronics: Economic and Environmental Implications,” Journal of Industrial Ecology, 20(5), 1018-1024. 

8.  Agrawal, V., I. Bellos, 2017, “The Potential of Servicizing as a Green Business Model,” Management Science, 63(5), 1545-1562. 

9. Agrawal, V., A. Atasu, and L. N. Wassenhove, 2019, “New Opportunities for Operations Management Research in Sustainability,” Manufacturing and Service Operations Management, 21(1), 1-12. 

10. Agrawal, V. and D. Lee, 2019, “The Effect of Sourcing Policies on a Supplier’s Sustainable Practices,” Production and Operations Management, 28(4), 767-787. 

11. Alev, I., V. Agrawal, and A. Atasu, 2020, “Extended Producer Responsibility for Durable Products,” Manufacturing and Service Operations Management, 22(2), 354-382. 

12. Agrawal, V. and N. Oraiopoulos, 2020, “The Role of Decision Rights in Co-Development Initiatives,” Manufacturing and Service Operations Management, 22(4), 832-849. 

13. Agrawal, V., A. Atasu, and S. Ulku, 2021, “Leasing, Modularity and the Circular Economy,”  Management Science, 67(11), 6629-7289.

14. Gao, F., V. Agrawal, and S. Cui, 2022, ``The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores,’’ Management Science, 68(2), 809-826.

15. Agrawal, V., L. B. Toktay, and S. Yucel, 2022, ``Non-ownership Business Models for Solar Energy,’’ Manufacturing and Service Operations Management, 24(4), 2048-2063. 

16. Agrawal, V. and S. Yucel, 2022, ``Design of Electricity Demand-Response Programs,’’ Management Science, 68(10), 7441-7456. 

Papers under Review and Working Papers

17. McKie, E., A. Saez de Tejada Cuenca, and V. Agrawal, 2025, ``Does Less Result in More? The Role of Information and Rewards in Take-Back Programs for Clothing,'' under minor revision for Manufacturing and Service Operations Management.

18.  Agrawal, V., I. Bellos, and X. Huang, 2024, ``Economic and Environmental Implications of Ride-Hailing and Vehicle Age Limits for Car Sales Markets,'' invited for second-round review at Manufacturing and Service Operations Management.  

19. Agrawal, V., I. Bellos, and H. Ren, 2025, "The Role of Dealer Demonstration in the Adoption of Electric Vehicles," under second-round review at Production and Operations Management. 

20. Ertekin, N., A. Atasu, and V. Agrawal, 2025, ``The Implications of Retail Trade-ins on Sales, Returns, and Profitability,'' under second-round review at Production and Operations Management. 

21. Agrawal, V., S. Chakraborty, and S. Yucel, 2025, ``Additionality of Carbon Offsets: Project-specific vs. Standardized Baselines,'' invited for second-round review at Manufacturing and Service Operations Management. 

22.  Agrawal, V. and C. Zhang, 2025, ``Sustainable Sourcing of Agricultural Products: Fixed vs. Flexible Premiums,'' under review at Management Science. 

23. Agrawal, V., G. Esenduran, and S. Yucel, 2025, ``Delivery Terms of Voluntary Carbon Offsets,'' under revision for resubmission. 

24. Agrawal, V., and S. Chakraborty, 2025, Reduce and Reveal: Emissions Abatement and Disclosure in Supply Chains."

25. Agrawal, V., E. Astashkina, and A. Saez de Tejada Cuenca, 2024, The Effect of Variety on the Economic and Environmental Performance of a Clothing Rental Business Model."

Book Chapters

1. Agrawal, V. and L. B. Toktay, 2010, “Interdisciplinarity in Closed-Loop Supply Chain Management Research,” Closed Loop Supply Chains: New Developments to Improve the Sustainability of Business Practices, Ferguson, M. and G. Souza (Eds.), Taylor and Francis Publishing, 197-214. 

2. Agrawal, V., and D. Lee, 2016, “Responsible Sourcing,” Environmentally Responsible Supply Chains: Opportunities and Challenges, Atasu, A. (Ed.) Springer Publishing, 71-87. 

3. Agrawal, V., and I. Bellos, 2016, “Servicizing in Supply Chains and Environmental Implications,” Environmentally Responsible Supply Chains: Opportunities and Challenges, Atasu, A. (Ed.) Springer Publishing, 109-127. 

4. Agrawal, V., and S. Yucel, 2021, "Renewable Energy Sourcing," Responsible Business Operations, Deshpande, V. and J. Swaminathan (Eds.), Springer Series on Supply Chain Management, 211-224.