Career as an SEO Executive

This Page content will help you completely understand Search Engine Optimization  (SEO) Executives, like never before. Who to become an SEO Executive?, What Salary is an SEO Executive?, How to apply? SEO executive resume and lots more, but before going to them, Start with What is SEO executive? 

What is an SEO Executive?

SEO Executive is a starting-level job position in the field of SEO. As an entry-level job, there is obviously no experience because applicants were directly hired after completing their learning (and also after an internship). So this was the general background of the candidate or employee who was hired as an SEO executive. 

What are the duties of an Executive?

Duties(Responsibilities) to be performed by an SEO executive are:-

Impact and Implementation of AI in SEO 

AI (artificial intelligence) is transforming many industries, with the SEO industry being one of the most affected, facing frequent changes. This is a challenging truth. Before this technology takes over, you should master it by implementing it correctly. Key points to consider are:

• Use AI as a helping hand, not as the core of your work. Always make the final decisions yourself.

• Learn AI-related concepts to complete your work efficiently.

• Understand prompt writing and how to integrate AI into your SEO efforts.

• Use AI wisely and avoid becoming fully dependent on it. 

Skills and Qualifications Companies looking for

With your job-specific (SEO Executive) skills, these general skills were also the focusing point of the company that was looking for hiring. These skills were common in all types of job profiles in co-operatives.  

Communication:- Good communication skills were a must, especially English communication because the English language helps you become a global person. As an executive, sometimes you have to become your company's face to the clients while sharing the monthly progress and reports. As an employee, you don't want to miss out due to your lack of communication skills.

Team Management Skills:- Handling a team isn't the responsibility of a single person; it's a collective effort where each member helps one another to achieve target goals. As an SEO executive, it's important to develop team management skills, as you may soon find yourself leading your team. This skill is one of the most difficult to master; only a few have the understanding and potential to achieve it. A good leader is like a boon for the company, resolving the issues between employees and management, avoiding the impact of office politics, and setting up a good relationship between management and employees.  

Client Management Skills:- Retaining existing clients is one of the most important goals for a company, especially in marketing, to earn trust in the market. With strong client management skills, you can achieve this. Understand your client's needs and clearly explain your strategies to meet them. Confidently handle negotiations and discuss service increments, demonstrating your expertise and control in this service segment. 

Workplace Etiquette:- Formal and informal etiquette are key to becoming a better person in life. Informal etiquette is personal and varies from person to person. Workplace etiquette includes being punctual, speaking gently, respecting co-workers, avoiding office politics, maintaining office discipline, and dressing appropriately.

Qualifications must be:-  

• Intermediate (12th pass) by a recognized board (LIke CBSE)

• Pursuing or graduating (any field)

• Comfortable in English

• Experience (It varies for the types of roles companies are looking for because the SEO executive job has a wide range of roles and responsibilities.) 

How to Apply?

While applying for the job things to be considered are:-

1. Prepare your resume to showcase all your skills and abilities. Ensure your skills cover all the key responsibilities of an SEO Executive that we discussed above. 

2. Apply only to positions that best match your location, salary expectations, roles, and responsibilities. Avoid applying blindly to every job opening. 

3. Provide accurate and updated details when applying for a job, including past experience, address, contact information, and other relevant information 

4. Optimize your platform profile from where you apply for jobs. 

Vacancies in SEO

There are plenty of job openings in SEO, with 4040 SEO executive positions available, according to Naukri.com. While vacancies are abundant, many candidates lack the necessary skills and practice. Keep learning and focusing on implementing good SEO practices, especially in off-page and content optimization or creation. Keep doing!

Salary as a SEO Executive

The basic monthly salary of an SEO executive ranges from Rs. 18,000 to Rs. 20,000, or approximately 2.3 lakh P/A, according to AmbitionBox and other sources. However, it varies based on your experience and skill set. An SEO executive can earn between 1.2 lakh and 4 lakh P/A.

The SEO Executive role is a long-term career option with various sub-positions such as senior SEO executive, team leader, and SEO expert. These titles are used by recruiters to categorize employees based on their experience and skills.

Hint: As a beginner, focus on learning and gaining experience rather than the salary. Always strive to refine and upgrade your skills and abilities, as this will definitely contribute to your financial growth.

Conclusion

As an entry-level job in SEO, an SEO executive typically earns an average salary of 2.4 lakh to 4.0 lakh P/A (per annum). Key responsibilities include keyword research, on-page and content optimization, backlinking, and off-page SEO, technical SEO audits, local SEO, and monitoring and reporting on projects. Additionally, SEO executives are expected to create and suggest result-oriented strategies to improve project performance on SERPs and achieve goals.