Spotify

Describe

• The playlist sharing feature allows Spotify users to share their curated playlists with other users.

• This feature aims to increase user engagement, promote music discovery, and strengthen the Spotify community.

Feature Goals

• Encourage user interaction and engagement.

• Drive music discovery.

• Increase user retention.

Success Metrics

Is the feature discoverable and are users using the feature as intended?

• Number of playlists shared per user.

• Number of unique users sharing playlists.

Is usage of the feature growing?

• Growth in the number of playlists shared over time.

What is driving usage of the feature?

• Playlists shares by genre, mood, and user segment.

Does the feature increase engagement?

• Increase in the number of new music discoveries made through shared playlists.

• Increase in time spent listening to shared playlists.

• Increase in user interaction (likes, follows, comments) on shared playlists.

Does the feature increase user retention?

• Retention rate of users who share playlists or listen to shared playlists.