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Vihang Jumle
Doctoral candidate
University of Bern

I'm a doctoral candidate at the Institute of Communication and Media Studies, University of Bern. I work within a critical realist paradigm to research digital media and society. I'm currently studying the role of digital platforms in (1) algorithmically reproducing political biases and (2) structurally shaping social expressions.
I graduated with a master's in public policy from the Hertie School, Germany (2023) and a bachelor's in information technology from Mumbai University, India (2019).
Peer-reviewed articles
  1. Jumle, Vihang and Karthik K R, Vignesh. 2024. “Twitter and the Projection of Political Personalities in India”. Commonwealth and Comparative Politics (link); 
  2. Merrill, Samuel, Ralph Schroeder, Mathilda Åkerlund, Vihang Jumle, Jan Rau, Christian Schwieter, Pu Yan, and Philipp Kessling. 2024. “Sweden’s Shifting Image Abroad: The 2022 Swedish Election in Traditional and Far-Right Online Media from the United States, Germany, India, and China”. Nationalism and Ethnic Politics (link).
  3. Martelli, J.-T. & Jumle, V. 2023. Populism à la Carte: The paradoxical political communication of Narendra Modi on Twitter. Global Policy, Vol. 14 (5), 899 - 911 (link);
Edited volume and book chapters
  1. Destradi, Sandra, Johannes Plagemann, Ege Husemoglu, Vihang Jumle, Alyssa Santiago, and Ronald Schleehauf. 2023. “Populists’ Foreign Policy Rhetoric: More Confrontational, Less Consensual?” Pp. 279–98 in Political Communication and Performative Leadership: Populism in International Politics, The Palgrave Macmillan Series in International Political Communication, edited by C. Lacatus, G. Meibauer, and G. Löfflmann. Cham: Springer International Publishing. (link);
  2. Destradi, Sandra, Vihang Jumle, and Alyssa Santiago. 2023. “Populist Foreign Policy in Asia.” In Populist Foreign Policy: Regional Perspectives of Populism in the International Scene, Global Foreign Policy Studies, eds. Philip Giurlando and Daniel F. Wajner. Cham: Springer International Publishing, 223–46 (link);
  3. Jumle, Vihang Vivek, and Som Sekhar Bhattacharyya. 2020. “Study of Motives of Indian Strategic Alliances: Marketing or Innovation Seeking?” In Innovative Management and Business Practices in Asia, IGI Global, 1–28. (link);

Pre-prints
  1. Vihang Jumle, Mykola Makhortykh, Maryna Sydorova, and Victoria Vziatysheva. 2024. "Finding frames with BERT: A transformer-based approach to generic news frame detection". ARXIV. (link); 

  1. Victoria Vziatysheva, Mykola Makhortykh, Maryna Sydorova, Vihang Jumle. 2024. "Google, How Should I Vote? How Users Formulate Search Queries to Find Political Information on Search Engines". ARXIV. (link);

Teaching
  1. “Engaging with political communication theories.” Bachelor pro-seminar 04 ECTS, University of Bern, Feb 2024 – June 2024. Course evaluation: 5.5 / 6.

Opinion articles
  1. Indian TV, ‘hashtag’ audience fragmentation, The Hindu, 12 April 2023, with Karthik KR and Vasagam C (link);
  2. Social media narratives on Article 370 show how opinion is manufactured and manipulated, The Indian Express, 04 April 2023, with C Jaffrelot and Karthik KR (link);
  3. Who decides which problems the WHO addresses?, Der Tagesspiegel, 15 March 2023, with L Trobs and H Wittlich (link);
  4. Which MP is upping engagement before (re-)election?, Der Tagesspiegel, 11 February 2023 (link);
  5. Germany exports most food to these countries, Der Tagesspiegel, 18 November 2022, with L Trobs (link); 
  6. Germany’s food supply depends on these countries, Der Tagesspiegel, 06 September 2022, with L Trobs and T Kunesch (link);
  7. Missing grain from Ukraine, Der Tagesspiegel, 08 August 2022 (link);
  8. Global food inflation threatens the poorest, Der Tagesspiegel, 04 August 2022 with N Breher, H Wittlich, and L Trobs (link);
  9. How Twitter became the new medium for diplomacy, The Indian Express, 20 July 2022 with C Jaffrelot (link);
  10. What we Learn From how Demolitions in Jahangirpuri Played out on Twitter, NewsClick, 19 March 2022 with Karthik KR (link);
  11. Query for Indian State: Can Democracy Work Without Political Participation?, NewsClick, 01 February 2022, with Karthik KR and I Sharma (link);
  12. Time for a climate tax, The Indian Express, 21 November 2021, with C Jaffrelot (link);
  13. Challenging the Unpopularity of Humanitarian Crises on Digital Platforms, NewsClick, 07 November 2021, with Karthik KR (link);
  14. How Compliant Media Erodes Democracy, NewsClick, 11 June 2021, with Karthik KR (link);
  15. Why Must We Talk About Yemen’s Humanitarian Crisis?, NewsClick, 15 April 2021, with Karthik KR (link);
  16. Why a Recent Social Media Trend Signals Hope for Democracy, NewsClick, 07 March 2021, with Karthik KR (link);
  17. One-Man Show - A study of 1,779 Republic TV debates reveals how the channel champions Narendra Modi, The Caravan, 14 December 2020, with C Jaffrelot (link);
  18. BJP’s Twitter Experiments and Tamil Resilience, Economic and Political Weekly, 02 November 2020, with Karthik KR and A Vasagam (link);
  19. Caring for India's Health - A 03 part blog series, Institute Montaigne, 31 October 2020, with C jaffrelot and M Kishor (link);
  20. Bypassing parliament, The Indian Express, 14 October 2020, with C Jaffrelot (link);
  21. Tehran-Beijing partnership: Probability and implications, 9DASHLINE, 11 October 2020, with Karthik KR (link);
  22. An unreliable emergency fund, The Indian Express, 30 June 2020, with C Jaffrelot (link);
  23. In faceoff with China, neither kinetic nor economic conflict is in India's best interests and government knows it all too well, FirstPost, 01 June 2020, with Karthik KR (link);
  24. Financing the stimulus, The Indian Express, 20 May 2020, with C Jaffrelot (link);
  25. The luddite fallacy: Is it time to reconsider it?, AI Policy Exchange, 18 May 2020 (link);
  26. It's not a peace deal, The Indian Express, 13 March 2020, with C Jaffrelot (link);
  27. Three's a crowd, The Indian Express, 15 January 2020, with C Jaffrelot (link);
  28. U.S.’ road rebuilding in Kabul: intentions to impasse, Gateway House, 12 December 2019 (link);
  29. Five years of Make in India, The Indian Express, 01 October 2019, with C Jaffrelot (link);
  30. The problem of skilling India, The Indian Express, 07 September 2019, with C Jaffrelot (link);
  31. Delhi to Tehran via US, The Indian Express, 12 July 2019, with C Jaffrelot (link);