The Secret to Successful Marketing:

Marty Longe, The Art of Thinking Backwards, Umbrella Graphics, 2011, The key to a successful advertising campaign is to plan each campaign step backwards and begin at the end. You want to work on thinking in reverse.

Artists, architects, engineers, inventors, and other creative individuals have utilized the same planning strategy. They began by imagining the outcome and reversing their digital marketing communication steps until they reached step one. After that, they reversed the process until they found their beginning and reached their goal.

Sales and marketing are the same. First, you must begin at your final destination by answering this question: What is the definition of success? Then, once you know where you want to go, you plan your actions step by step, working backwards through the process up to Step 1. This ensures that you have covered all bases. Then you team members will be ready to market your products and services.

Can you run your business without marketing? No, unfortunately. Fabricate it, and they will come" is only a fantasy: a myth. You must, on the other hand, find customers on your own.

In front of your door, they are NOT in a line. They are hidden. Where are they currently?

What are they? What will you say to them when you find them? What will compel them to take action? Do you know?

Advertising is expensive. The significance of the success of your company is crucial. This cannot fail. Nevertheless, it has to be done right. You have to start at the end and figure out where you started. If you do not commit to your marketing strategy once you do, it is all or nothing, swims or dies.

The final move:

Define Ultimate Success How will you judge your marketing efforts' success? What does success look like?

For most businesses, the following seems like a reasonable standard:

"My advertising campaign is successful when NEW customers buy my products and services, continue to purchase them, and tell their friends to do the same," You want them to become loyal and frequent customers. In addition, you want them to become outspoken advocates—walking billboards for your brand—because they are so captivated by your products and services. What could be better than enlisting the help of enthused customers to promote your company for no cost?

I, for instance, was one of Apple's first customers. I bought my first Mac in 1985. I have purchased from them since then; I need it assuming it has the Apple logo. However, I am also a dedicated salesperson. I use every opportunity to convince people using integrated communication to purchase a "real" computer rather than their inferior PC.

I provide an excellent illustration of the ultimate goal of advertising: transforming a non-customer into a life advocate.

Additionally, that ought to be your ultimate goal.

Step 10:

It is undeniably true that not all of your objective clients will buy your item. However, getting your product in front of the people most likely to buy it is all required. The only requirement is that your sales pitch, or call to action, piques the interest of your intended customer.

Who is that, exactly?

A reputable marketing firm should be hired for a consumer survey. They can organize central gatherings and conduct pre-tests on your product or service with a wide range of customers to determine the most effective marketing strategy for entering that market. It might be pricey, but it could also help you save time and money in the long run. Advertising that focuses on a specific group of people is more effective.

On the other hand, you could conduct your informal survey by speaking with as many potential customers as possible, asking them questions about your product, recording their responses, and analyzing the results. It is the same method professionals use but less strategic and cheaper. On the other hand, it might provide you with valuable data that you can use to enhance your marketing strategy.

The goal is to address as many of these inquiries as possible: Who is my ideal customer? Young or old? Is it male or female? Position in the economy? How do you shop? Conservatism or liberalism? They must be readers. Do they remain wary of emerging technology? What worries do they have? What keeps them away? What draws them in? Which language or vocabulary will provoke a response? Etc., etc.

After you have finished your homework, you should be able to answer this question:

As you enter the room, you are greeted by a hundred people from all over the world. You can only speak with three of them. You can address them in no more than 20 words. What will you say to those three people to get at least one of them to ask more questions about your product?

Could you handle it? You may only understand your customers if you can.

You should become more familiar with your product. If you do not get it, how will they get it?

Step 9: Prepare Your Goods and Services for Sale I would like to know how many times I have bought something that should not have been sold. The quickest way to ruin your business is to sell something not ready to use.

An unhappy client is terrible for public relations. They will sign up for Facebook, and with a single click, they will share your failed brand communication with the world. The quickest way for word to spread is through a negative review. There is nothing more challenging to fix.

To advance your business, verify that your selling items are beneficial. Does your product accomplish what it claims to? Does a warranty cover it? Do you have a service department? Are your employees ready to answer every question? Can your website help your customers?

Ensure your clients will be satisfied; Before releasing your product, check to see that it has been thoroughly tested and proven. Even so, things happen. If they have a problem, make it easy to get the help and support they need.

If you can guarantee it, don't sell it.

Step 8: An ideal arrangement cannot exist. Instead, pay attention, examine, reevaluate, and adjust. If you want to know if your advertising campaign is successful, stop, look, and listen. Do you receive the calls, sales, and returns that you anticipated? If not, why not? Have you looked at the statistics of your website? Facebook? YouTube? Do you get calls?

Ask your new customers questions as you talk to them: How did you learn about our business? Why did you call or make a purchase? Did anything you heard sound good to you? Misleading? Do you need any help with our website? How is our customer service? Are you interested in joining our email list? Do you have any vidant team members  friends who might be interested in receiving our assistance?

This is your chance to find any issues or gather feedback.

If your message needs clarification, your publicity materials need something, or your website or another location has a glitch or disconnects, correct it immediately.

One last note: Who is responsible for ensuring that your website and other social media sources are accurate? How often is it looked at? Who is responsible for keeping it current? Who will respond to comments and complaints on your blog, Facebook, Twitter, and other platforms?

Inaccurate or incomplete information could kill your sales. Nevertheless, nevertheless, could you pay attention to it?

Step 7: Make use of a marketing calendar One essential marketing tenet is: You cannot just advertise your product once and hope that people will buy it; You must keep telling them about it, frequently employing multiple strategies, until you finally get someone to respond to your message.

Your primary group of people are like huge stones. A minor instrument is your marketing strategy. You want to make a big fuss all over town repeatedly, tapping, tapping, tapping until the stone falls. The temptation is to attempt to enter the market with a single, massive blow. You might completely forget about your customers or scare them away. It is more effective to communicate your brand identity, message, product, benefits, value-added features, and calls to action to them consistently. You will disrupt the market at some point in the not-too-distant future.

However, you must strategically carry it out, not at the same time, yet over a more extended timeframe.

Crafting your message, so it grows over time, starting with the basics and adding to them as you go, is also helpful. For example, a single sentence and a picture could be all needed for your initial advertisement to communicate integrated marketing effectively. At the end of your campaign, the product has become ingrained in the customer's mind to the point where you can give them the whole pitch.

It would be best if you had a calendar to plan when your ads will be published and how long it will take to prepare them. Things like writing, editing, designing, printing, making videos, and sending mail