Our strategy is based on our R&D experience, that spans over a number of decades. Other than common R&D companies, that offer their services per hour in search of new IP for their customers, we operate in the opposite direction. Our strategy is based on researching issues that simply cross our path. These are mostly sector-related, but can also be global. The main element that motivates our choice, is people.
For example: we have spend 5 years researching new ways to create a decent income for music Producers, while most are focusing on popular DJs. Professional producers are the key to creative new music, which DJs use for their performance. Due to the lack of income, most talented Producers resort to Sync, which leaves a gap of creativity in new music. That is why most DJ sets today are 80% reworks from the 90s.
One of the most intense research we conducted over the years, which we started in 2005, is the issue of Piracy of MP3. This was the main reason of the collapse of the Independent Label Market in 2003. This long term research has resulted into the development of a series of processes, that combined form a new market, that resolves the piracy-issue. Project name: ILM
In 2016 disturbing news on Judicial plans against Facebook and Youtube forced us to investigate, which at the end resulted in a bold attempt to develop a solution, that will not only generate rights for writers and authors from ICDs, but also create new sources of income for ICDs, generating a new form of rights, called: ICD Rights