Formats for Content Marketing
Content is not just the written word. It may come in the following formats:
Blogging is helpful not just for SEO but also for establishing connections with leads and consumers. It is unavoidable that your target audience would consider your brand throughout their buying choice if you offer quality content.
As a result, blogs are a low-cost method to offer value in textual form. Keep the following in mind while creating new posts:
Optimize your content for search engines.
Organize the subjects for your blog.
Maintain the relevance of your material to your goods or services.
Always do some keyword research to determine what consumers are looking for online.
Afterward, construct your new posts around your discoveries.
Videos are becoming more popular these days. In the end, video is a highly adaptable medium, which is exactly what marketers require. In particular, they have the ability to produce a range of distinct kinds that leave consumers craving more. Considering that one-third of all online activity is spent viewing videos, the answer is straightforward: include videos in your content marketing plan.
Let’s check out some video marketing statistics that are included below:
Customers prefer to watch videos to understand more about a product or service, according to a recent survey.
Social video produces 1200 percent more shares than text- and image-based content on social media platforms combined.
Executives said they would like to watch a video rather than read an essay, according to a recent survey.
According to a 2020 study, 49 percent of 12-to-32-year-olds in the United States have listened to a podcast during the previous month, with an average of six hours of listening time per week. This is the reason why many companies and media entities have begun to produce and distribute podcasts of their own.
Podcasts offer you a great deal of freedom of expression since they may be on any subject of your choosing. In addition, you decide on other aspects of the podcast, such as the frequency with which episodes are released, who will be included on the podcast, where you will promote the podcast, and how long each episode will be.
Engaging with audiences via webinars is an excellent method to engage your target market in a casual but educational and useful manner. Also, it provides you with the opportunity to include those amazing images you made using Canva or Visage into your presentations.
The opportunity to delve deeply into topics that your audience is interested in by hosting experts to discuss trends and developments, as well as to provide that critical human element that your audience requires to feel connected to your brand—and that element that they often cannot find through reading blog content alone—are two of the primary benefits of webinars.
Infographics are visual representations of information and statistics in an easy-to-understand, graphic style. Infographics are a fantastic method to successfully convey your information because they use a combination of straightforward language, concise assertions, and clear pictures.
They are effective when you are attempting to condense an instructive and/or complicated subject down to a level that all audience members can comprehend.
Images are shared rapidly on social media sites. On average, 15,000 GIFs are exchanged through Messenger, and 46,200 Instagram posts are published every minute on the internet.
You can use this powerful tool through the following:
Create a quote graphic using the main points from your blog article using Canva or Stencil software.
Create relevant and entertaining memes.
Create a short animation from a couple of still images by using Google Photos to do so.
If you’re already using presentations to promote your company, this is a great content type to add to your arsenal. Furthermore, with a SlideShare account, it is very simple to publish them online. Aside from that, SlideShare is an efficient method to generate traffic to your website, increase the number of Facebook friends, and increase the number of Twitter followers.
Ebooks are yet another excellent method of producing material fast. When done correctly, an ebook may serve as a great lead magnet while also assisting your consumers in solving their issues.
If you intend to write an ebook, an in-depth blog post, or another piece of long-form material is an excellent beginning point.
Case studies are a kind of content marketing format that generates leads. They are another useful content marketing type that is becoming more popular. Customers that are interested in learning more about your company like seeing them. The purpose of this style is to demonstrate how your brand has assisted a client in solving a specific issue. It goes without saying that you may make use of them to highlight specific applications for your services and goods as well.
Certainly, consumers’ enthusiasm for customer case studies is understandable.
All things considered, this kind of material makes it simpler for people to understand how your business can bring value to their life.
Remember to use real-life examples when communicating with new leads if you want to truly connect with them. This will help you establish trust with them. Also, think about which consumers you’d want to highlight in a case study before you begin. Never hesitate to partner with people who have reaped substantial benefits from your goods or services.