The “Big Payback” from the IRS happens for most taxpayers every tax season when they file to receive their refunds.  Do your students understand why some taxpayers receive refunds while others have to pay?  In this workshop, the IRS will introduce its FREE tax curriculum for the classroom!  IRS employees will guide you through a sample teacher lesson plan, student module and exam.  IRS will explain how students can satisfy their CTE requirement with our new full industry certification (approved April 2023) and earn community service hours as a volunteer tax preparer.

This year, we offer insight into the six qualities commonly found in most "true luxury" brands, helping you distinguish them from premium brands. Understanding these key characteristics will enable you to identify authentic luxury and appreciate the unique attributes that set these brands apart. Join us to explore these qualities and gain a deeper appreciation for what defines true luxury in the market. 

This session is an extension of the Adobe workshop specifically for attendees of the previous session. It is designed for those who need extra time or additional assistance only. 

In this workshop, we will explore the power of community storytelling and media to reinforce the lessons being taught in the CTE curriculum. FinEd Connect Founder, Trevor Alexander, MBA, PMP, ITIL will share his journey of teaching financial literacy to thousands of young professionals, achieving a graduate degree in Finance, and his lessons learned from documenting major financial milestones as a millennial investor. Educators in attendance will leave with key insights on how to provide early access to the FinEd Connect Platform to their students. Our goal is to empower 500,000 future students with the financial knowledge necessary to thrive in their careers and personal lives.

"Unlock the Excitement of Sports Marketing: Selling Experiences, Not Just Products! Dive into the dynamic world of sports marketing, where we captivate students by focusing on the experience, not just the product. Discover how leveraging current trends can keep students engaged and eager to learn. Join us to explore innovative strategies that turn sports marketing into a thrilling educational journey!"

This presentation aims to educate educators on the dynamic and rewarding career opportunities within the Hospitality and Tourism industry. I will share personal insights, industry trends, and the significant impact that effective education and training can have on aspiring hospitality professionals. Through real-world examples and actionable advice, the goal is to inspire educators to equip their students with the knowledge and tools necessary to thrive in the Hospitality and Tourism sector. 

This session will focus on integrating DECA’s mission into the classroom by aligning activities and resources into four main areas: Connects to Business and Community, Professionally Responsible, Experienced Leaders, Promotes Competition. We will look at a suggested tier structure based on years of experience for expanding access to all things DECA to every Marketing student in our classrooms. Whether you are a new teacher, or have been teaching for several years, this session will help you find a structure and timeline for introducing students to DECA activities and opportunities

Elevating Your Content Game,' tailored for content creators seeking to enhance their craft. Attendees will gain insights into crafting impactful content across platforms, leveraging tools, and overcoming challenges. Through real-world examples, interactive exercises, and expert guidance, participants will leave equipped with practical strategies to elevate their content quality and engage audiences effectively. Don't miss this opportunity to transform your content creation journey!

Discover how to equip young marketers with essential leadership skills crucial for aspiring entrepreneurs. This presentation targets high school marketing educators, offering strategies to integrate decision-making, risk management, and innovative thinking into their curricula. Attendees will gain practical tools and resources, enhancing their teaching toolkit to nurture the next generation of entrepreneurial leaders. Join us to empower your students to transform their innovative ideas into successful business ventures.

Discover the power of social media in marketing education with Jasmine Smith, founder of Envision Media. This workshop will cover four strategic shifts to engage Gen Z: moving from broadcast to engagement, static content to dynamic storytelling, general audiences to niche communities, and one-size-fits-all to personalized experiences. Gain practical insights and classroom applications to create meaningful connections with your students and elevate their learning experience.

Join us at the VAME Conference for the return of the Entrepreneurship Pitch Lab! Launched last year, this exciting event is open to all DECA members, regardless of whether they participate in other SLC events. Student participants can be at any stage of their entrepreneurial journey, from conducting market research to selling handcrafted items. Whether you're a seasoned advisor or new to mentoring student ventures, this session is designed to provide you with the tools and resources needed to prepare your students for the Pitch Lab experience.

Navigate the Economic Landscape: Essential Insights for Marketing Students! This workshop offers a concise overview of the current economic environment and its impact on marketing strategies. We'll cover key economic indicators like GDP growth, inflation, and employment trends, and how they shape consumer behavior. Learn about the effects of globalization, technology, and policy changes on the market. Gain practical insights to adapt marketing strategies, make informed decisions, and succeed in today's interconnected global economy."