foundit App

Overview

"foundit" is a conceptual application akin to a lost and found service, tailored to facilitate the seamless return and retrieval of lost items within Singapore. Conceived as part of a User Design Research module at Digipen Singapore, the project sought to develop a comprehensive mobile application from inception to fruition within a 12-week timeframe.

The project team consists of Zephan Wong, Jovan Zhou, Matilda Lim, Xavier Tan, Valda Kum.

Problem Statement

“Singaporeans find it difficult to locate lost items because the current methods of returning and retrieval of such items are ineffective.”

End Product/Deliverables

High-Fidelity Mockups, Style Guide and Figma Prototype

Product Vision

Potential direct and indirect competitors

To better understand how to tackle the issue, we analysed existing direct and indirect lost-and-found solutions from around the world to enable us to make informed design choices for our app.

Survey findings and analysis

To gain better understanding of the issue proposed, a survey was conducted to find out the following:

Which group of Singaporeans resonates with our problem statement most?
What do Singaporeans think about the current return and retrieval system?
What are possible risks or obstacles the team would face when creating a lost and found app?

Research

User Group Definition

Through the survey conducted, we identified two prime target user groups that were the keenest and would benefit the most from our product, as well as characteristics and mindsets the two groups have in common, to help us to understand their needs and wants better

User Persona, Empathy Map, User Journey

After narrowing down our target audiences, the team opted to create personas with respective empathy maps to discern potential user wants and needs within the app. Given our focus on a lost and found application, we also developed an anti-persona to mitigate potential misuse

Persona 1

Empathy Map 1

Ideal User Journey 1

Persona 2

Empathy Map 2

Ideal User Journey 2

'Anti-Persona' 3

Empathy Map 3

Ideal User Journey 3

Journey Map and Heuristics Evaluation

User journeys were crafted to map the paths users take, the team has also conducted heuristic evaluations on the competitor platforms that have been identified previously. This would help expedite wireframe creation by identifying priority screens as well as allow the team to place each element meticulously in terms of their function

These processes enabled us to identify the main features of our app:

SingPass Log-In - Streamlining onboarding for users by eliminating redundant personal information entry steps
"Last Location Tracking" - The app retains users' last-seen locations and provides guidance on returning there
QR Code System - Simplifying the process of reporting lost and found items with just a scan
In-App Messaging System - Eliminating the need to sift through spam messages with an integrated messaging platform

Mockup Sketches

Low-Fidelity Wireframes

HomePage

Last Location Tracking

Item Log

Searching Status

In-app messaging system

Settings

Scanning a found item

Style Guide

Name & Logo Creation

Logo Research

In researching for logos related to lost and found applications, there is commonly a pattern of rounded shapes and corners used, likely to provide the idea of a safe and secure platform for users to navigate and retrieve their lost items

Commonly used icons and symbols are magnifying glasses, location pins, direction signs, and eyes

Name Ideation

Since the application will be closely tied to the government along with the application “Singpass” for login and identification aspects, references to the mentioned app, as well as “TraceTogether” are referenced for names and logo ideas for this lost and found application

With the application associated with the government, it is ideal that the name should sound professional, but at the same time be catchy enough to roll off the tongue. With those criteria in mind, the team shortlisted the following names:  misSING, TrackNTrace SG, SingSearch, FoundIt, and FindTogether.

In the end, ‘FoundIt’ was chosen as it best fit the criteria

Logo Ideation

With ‘FoundIt’ as the application name, the next step would be to do research and brainstorm for logo marks. Again, the “Singpass” brand was kept in mind during this process

For users to swiftly recognise that the application is closely linked with “Singpass”, the decision to follow a similar typeface was made, along with the same colours.   The general idea would be to make it clean and simple while maintaining the “Singpass” brand to make it easily recognisable, a magnifying glass will also be used as an icon to capture the act of searching for a lost item

With the use of a typeface similar to that of “Singpass” experimentation with the magnifying glass and colours we have, we made a few variations of a combination mark. We chose the logo that looked and fit best with the application and its purpose

The magnifying glass symbol made is also used for the abstract-mark, as the application icon. We have replicated it to look similar to that of “Singpass”

Logo Colour Variations

With colour variations for the logo, we continued to stay true to the “Singpass” brand

QR Sticker Label

Research and references

For sticker labels, the general idea was to make the sticker compact with clear instructions for users to read and follow accordingly

Design

We decided to go with a standardised bloated square shape for the sticker, with the instructions placed along the borders. The borders comprise of the red shades of our colour palette and the app’s logo to allow the sticker to be recognisable even from afar