BRAND VALUES
BRAND VALUES
COMMUNITY – RESPECT – INCLUSIVITY – LEADERSHIP – SUPPORT
BRAND ASSETS
LOGO GUIDELINES
✅ Do use these assets to represent VALOR in news articles, streams, videos, and partnerships.
✅ Do maintain clear space around the logo and use the provided color versions only.
✅ Do ensure the logo remains visible and legible against the chosen background.
✅ Do update old materials when brand standards evolve to maintain consistency.
✅ Do use brand assets in ways that reflect VALOR’s values, mission, and professional image.
✅ Do use the highest-resolution and most up-to-date assets from the official VALOR brand kit.
✅ Do consult VALOR leadership when unsure about proper brand usage or representation.
🚫 Don’t alter, distort, recolor, or modify the logo in any way.
🚫 Don’t use VALOR assets in a way that suggests sponsorship or endorsement without approval.
🚫 Don’t place the logo on busy, low-contrast, or clashing backgrounds that make it hard to read.
🚫 Don’t stretch, warp, rotate, or disproportionately resize the logo or brand assets.
🚫 Don’t add effects like shadows, outlines, gradients, or glows.
🚫 Don’t combine VALOR logos with other brand logos, icons, or graphics without written approval.
🚫 Don’t use outdated, unofficial, or pixelated versions of the logo.
MASCOT GUIDELINES
✅ The mascot may be posed or repositioned (different stances, gestures, emotes) as long as the design stays aligned with VALOR’s values and community standards.
🚫 Do not alter the defining armor pieces: Cape, Hood, Helmet, Armor, Colors.
🚫 Do not add unapproved symbols or replace core gear with unrelated items.
🚫 Do not recolor or redesign the character’s core identity elements.
🚫 Do not use the mascot for behavior against community standards.
🚫 Do not combine the mascot with other brands logos without written approval.
VALOR RESOURCES & BRANDING GUIDELINES
VALOR GAMING LLC retains full ownership and all rights to its brand assets, including logos, icons, mascots, artwork, and related materials. Any content created using VALOR assets — including but not limited to videos, graphics, and promotional content — may be used, shared, or featured by VALOR GAMING LLC across official platforms for community or promotional purposes.
Use of VALOR branding on physical or digital merchandise is strictly prohibited without prior written approval from VALOR GAMING LLC. This includes commercial products, print-on-demand items, apparel, accessories, and any item intended for sale, fundraising, or distribution.
Unauthorized use, modification, resale, or distribution of VALOR brand assets outside these terms is not permitted and may result in legal action or enforcement of intellectual property rights.
These brand usage guidelines are subject to change at any time as VALOR GAMING LLC continues to evolve and protect the integrity of its brand. Updated versions of this policy will supersede all previous versions. Continued use of VALOR assets after changes have been made constitutes acceptance of the revised terms.
VALOR COLORS
Primary
1E9FCD
Secondary
212121