Native Roots is an American gardening company established with the vision of introducing more native plant species into mainstream gardening and educating consumers on native plant cultivation. Increasing the number of native plants in gardens enriches the local ecosystem and creates beautiful, valuable landscapes that thrive with little care. For the initial launch of Native Roots, six species of plants are featured, along with two types of seed starter pots. The packaging includes detailed artwork of the chosen plants with an earthy, artistic aesthetic.