A collection of books that I have found to be most helpful and useful in my studies of UX Design, Digital & Social Media Marketing
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Don Norman is credited as being the "Founder of UX Design", first coining the term "User Experience" in his book, The DESIGN of EVERYDAY THINGS. His further works continue to inspire and influence the industry.
Microcopy is the essential guide for UX Writing, offering wisdom and guidance on creating a consistent, compelling voice through short sentences and paragraphs
J,J,J, R Hook is the work of Gary (Vee) Vaynerchuk, founder of Vanermedia. His input and impact within the social media marketing field is sensational, much like his outspoken personality.
Inbound Marketing (also a HubSpot course & core fundamental) is a strategy in which content is created that engages and encourages users to become customers or clients. Inbound could be described as "User Experience Marketing".
And taking inspiration from Google's Mission Statement, "to organize the world's information and make it universally accessible and useful"...
... I strive to organize my clients' information, through Design, to be eXperienced as universally accessible and useful for their Users.
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