Although the quality and design of fashion products do matter to the customers, it ultimately will not be relevant if the target audience is not aware of your brands. High-quality enterprise email marketing can set your fashion brand apart from the competitors and help build loyalty among the prospects. Fashion email marketing aids in improving brand recognition, and increases the odds that they would shop with your brand.
Fashion email drip marketing
An email drip campaign, also referred to as an automated email campaign, allows fashion brands to automatically provide relevant information to the customers on the basis of a certain schedule or their actions. It is a set-it-and-forget-it email marketing process that can help a fashion brand to improve their engagement and conversions to a good extent.
As you set up the drip campaign, the Email marketing tool would automatically send the relevant information and messaging to the customers on a logical and regular basis, while moving them through your sales funnel with care and increasing the chances of them engaging with your brand. Email drip campaigns can have multiple benefits for a fashion brand, such as:
Improved brand recognition as regular emails from your company will keep you right at the front and center in the minds of the target audience
Re-engage the customers who might have forgotten about your company and/or moved to other brands, and attract them to your business
Level-up customer loyalty by reminding them why they must shop with your brand and provide incentives through email for making purchases through your company
Promote content that provides improved value to the customers and strengthen your prominence as an industry expert
Fashion email marketing campaigns cannot be executed while following a one-size-fits-all approach. Rather, email marketing services for fashion brands involves a fluid process with multiple interconnected campaigns that work together to move the customers through a sales funnel. To ensure the success of the campaign, here are a few questions that you must answer from the start:
Who is the Target Audience: Before planning the campaign it is imperative to understand your target audience, and what is their sense of style, persona, focus in regards to fashion and so on
When the Right Time to Sell Something is: You need to keep up-to-date with every trend, demand and season, to formulate your marketing messaging accordingly
Where Will You Direct Them: Emails can be designed to direct the customers to a new outlet of your brand, or even to the website or app