Branding and Corporate ID
Branding and Corporate ID
Event social posts
EVENT MERCH & PACKGING DESIGN
Creative Intersections: SNAKES and LADDERS.
Part of Singapore Art Week
📍L1 Kinetic Wall (facing the junction of Coleman Street and North Bridge Road)
This artwork captures the duality of play and self-defense, drawing from the snake’s complex symbolism in popular culture. From the serpent tempting Eve to Snakes and Ladders, Snake in the Eagle's Shadow, and the nostalgic Nokia Snake game, these icons reveal how ancient symbols resonate today.
The low-resolution pixelation reflects our digital age, where simplicity often conceals deeper meanings. Like Muhammad Ali’s grace in both offense and defense, the snake embodies a fluid balance between temptation and protection, lightheartedness and danger. This interplay mirrors our media landscape, where profound themes often coexist with the trivial. The piece critiques the rapid changes in our media environment, inviting viewers to consider how these timeless symbols adapt in a world shaped by screens. As we approach 2025, it reflects on how the ancient and modern, the playful and the serious, continue to shape our collective consciousness.
Check out the minute long animation at the Funan Kinetic wall on Level 1 (facing the junction of Coleman Street and North Bridge Road) every 20 minutes from 10AM to 10PM daily.
Sculptural installation
Medium: up-cycled used disposable plastic cups, thrift shop lamp, fishing line
Year: 2012 Dimension: approx. 1530 x 1360x 1360 mm
The artist's pursuit often appears foolish—being true to their heart, chasing a dream that defies society’s norms of success, stability, and acceptability. They risk obscurity, hardship, and even backlash for daring to express what others fear to confront.
Yet, this very "insanity" is the lifeblood of culture, the raw spirit that challenges stagnation, awakens conscience, and redefines the possible. In their defiance, artists offer the world not just beauty, but the sanity it desperately needs.
The poster's design (left) draws from a local dream interpreter book, where dream motifs and a randomly assigned 4D number represent each artist on the exhibition roster.
Event Poster and Merch
Subsistence
2014 / 60 x175 x120 mm (each)
Stoneware, 63 ceramic slip cast take away boxes
The Blood Bank is Bleeding
Every year, during Singapore's rainy season, the Red Cross Bloodbank gets dangerously low on blood becuase donors are reluctant to brave the rain and come donate. The brief was to highlight the often ignored, but highly critical problem.
Printed with a special red ink that runs when rained on, this bus stop poster creates a bloody mess as it delivers its alarming message. As the rainy season trudges on, the poster gets whiter and whiter - reminding the public the dire state the blood bank is in. Urging them to donate regularly, rain or shine.
SILVER - Singapore Outdoor Advertising Award,
SILVER - Singapore Ink Award, (Outdoor)
BRONZE - Asia Pacific Ad Fest 2006, (Outdoor)
FINALIST - Spikes Asia 2005, (Outdoor)
IN BOOK - Communication Art, (Public service poster)
SILVER - Singapore Ink Award, (Outdoor)
BRONZE - Asia Pacific Ad Fest 2006, (Outdoor)
FINALIST - Spikes Asia 2005, (Outdoor)
IN BOOK - Communication Art, (Public service poster)
ECONOMIST JAPAN DIRECT MAIL
Poster for art intervention event
Hong Bao Design
Poster for art exhibition