When it comes to the idea of the Fashion Food Chain, Miranda Priestly really does summarise it best:

“You go to your closet, and you select I don’t know, that lumpy blue sweater but what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean. You’re also blithely unaware of the fact that, in 2002, Oscar de la Renta did a collection of cerulean gowns, and then I think it was Yves Saint Laurent, wasn’t it? Who showed cerulean military jackets and then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic casual corner where you, no doubt, fished it out of some clearance

bin”.

Edition 14 of MODO Magazine is all about the concept of the ‘Fashion Food Chain’ and each and every contributor for this edition has proved that there really are all kinds of different food chains and hierarchies within this industry where one thing influences and trickles down into another. Not only do designers inspire each other but their influence can be seen in all aspects of life. This edition not only explores hierarchies in the fashion industry and dynamics between brands in this very literal sense, but also plays with ideas of fashion and food, the knock-on effect that environment has on our clothing choices and one writer even talks about how we can extend the life cycles of our Christmas Jumpers! I also had the opportunity to interview the owner of an independent London-based brand, Planet Soph, to hear more about how small businesses fit into the wider London Fashion Food Chain.

Congratulations to all contributors on another fantastic, diverse edition of the magazine and I would also like to give special thanks to my team of editing executives, Alaia, Scarlett and Vani.

Happy reading and if you enjoy what we have come up

with, you may even consider contributing to our next

edition!

Sarina

Editor-in-chief