Ubisoft Wants To Make Its Games More Unique, Restructuring Editorial Team

Ubisoft, one of the world's leading video game publishers, has announced that it plans to change the structure of its editorial team, the group of designers and producers who oversee the creative direction of its games. The goal is to make its games more unique and diverse, and avoid the criticism of being too similar and formulaic.

The editorial team was established in 1998 by Ubisoft's chief creative officer, Serge Hascoet, who has been described as "the most powerful creative force in the video game industry" by The Guardian. The team consists of about 100 people who advise on various aspects of game development, such as gameplay, story, art, and technology. The team also ensures that Ubisoft's games share a cohesive vision and learn from each other's successes and failures.

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However, in recent years, some of Ubisoft's games have faced backlash from fans and critics for being too repetitive and lacking innovation. Games like Assassin's Creed, Far Cry, Watch Dogs, and Ghost Recon have been accused of having similar features, such as open-world exploration, stealth mechanics, skill trees, and online elements. Some of these games have also underperformed in sales, such as The Division 2 and Ghost Recon Breakpoint, which led to Ubisoft delaying several upcoming titles, including Watch Dogs: Legion, Rainbow Six Quarantine, and Gods & Monsters.

In response to this situation, Ubisoft has decided to restructure its editorial team to make it more agile and diverse. According to VGC, Hascoet will still lead the team overall, but he will be assisted by seven vice presidents who will each be in charge of a specific franchise or genre. These vice presidents will have more autonomy and freedom to make creative decisions for their games, without having to follow a common template or direction. The hope is that this will result in more varied and distinctive games that appeal to different audiences and preferences.

Ubisoft has not revealed the names of the new vice presidents or the franchises they will oversee, but some of them are likely to be veterans of the company who have worked on successful titles in the past. For example, Clint Hocking, the creative director of Far Cry 2 and Splinter Cell: Chaos Theory, returned to Ubisoft in 2015 and is currently working on Watch Dogs: Legion. Patrick Plourde, the creative director of Child of Light and Far Cry 3, is also working on an unannounced project at Ubisoft Montreal. Other possible candidates include Jean Guesdon, the creative director of Assassin's Creed IV: Black Flag and Assassin's Creed: Origins; Jonathan Dumont, the creative director of Assassin's Creed: Odyssey; and Xavier Marquis, the creative director of Rainbow Six Siege.

Ubisoft's new editorial structure is expected to take effect this year, and its impact will be seen in the next wave of games from the company. Ubisoft has said that it wants to create more unique games that offer "an incredible variety of experiences" for players. With a more diverse and decentralized editorial team, Ubisoft hopes to achieve this goal and regain its reputation as one of the most innovative and creative video game publishers in the industry.

References

The Guardian: How Ubisoft became the most powerful creative force in gaming

VGC: Ubisoft revamps editorial team to make its games more unique

GameSpot: Ubisoft Wants To Make Its Games More Unique, Restructuring Editorial Team

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What does this mean for Ubisoft's fans and competitors?

Ubisoft's decision to restructure its editorial team is likely to have significant implications for both its fans and its competitors. For fans, this could mean that they will see more original and diverse games from Ubisoft in the future, as well as more frequent and meaningful updates for existing games. For example, Ubisoft has recently announced that it will support Rainbow Six Siege for another 10 years, adding new content and features to the game. Ubisoft has also said that it will make more games that are tailored to specific regions and cultures, such as the upcoming Beyond Good and Evil 2, which is set in a sci-fi version of India.

For competitors, this could mean that they will face more challenges and opportunities in the video game market. On one hand, Ubisoft's new editorial structure could make it more agile and responsive to changing trends and demands, as well as more innovative and experimental with new genres and technologies. On the other hand, Ubisoft's new editorial structure could also create more risks and uncertainties for the company, as it may lose some of its consistency and quality control, as well as some of its loyal fan base who prefer its established franchises and formulas. Moreover, Ubisoft's new editorial structure could also inspire other video game publishers to follow suit and rethink their own creative processes and strategies.

Conclusion

Ubisoft wants to make its games more unique and diverse, and has announced that it will restructure its editorial team to achieve this goal. The new editorial team will consist of seven vice presidents who will have more autonomy and freedom to oversee different franchises and genres. The aim is to create more varied and distinctive games that offer an incredible variety of experiences for players. This decision could have significant implications for both Ubisoft's fans and competitors, as well as for the video game industry as a whole.

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