Product Marketing

2019

Quick-Tag ID

Influencer Marketing w/ Baillee Maddison (2.9M IG)

Content Production Videos

Bringing in this client was a big win for us at Social Sweetener. It was the first official non-NDA client we closed. We did a big influencer campaign and full commercial production.
QuickTagId needed a branding overhaul. They wanted a branding commercial, a Celebrity Influencer campaign and eventually, we won their Social Media Management

Gaming

2018

PlayerUnknown's Battlegrounds & DeadMau5 (3.6 TW)

Worked on the project of integrating influencer marketing into gaming. Bringing together multiple partners and inter-agency teams to build a custom video content production
  • PubG wanted to integrate with one of their biggest fans and have him parachute out of a plane in real life
  • The team coordinated with Influencer Marketing, Event Marketing, Social Media, Content Production and Distribution

2018

Gearbox Games - We Happy Few

As a New Business Director, I helped bring in a new client for Petrol, Gearbox Games.
  • Working with the team on Media Strategy, we pitched the client an artistic-skew program working with Deviant Art to create a Custom Contest

2017

Microsoft Xbox

  • Woking on Microsoft Xbox, there were so many great campaigns we did for the brand. From announcing & launching the New Xbox OneX, to Title Launches like Halo 5 & Forza 7, to creating a retail strategy for Holiday across the Consoles and Bundle offers.
  • One of the "firsts" we did as a team, was the first-ever Twitter Live from E3 announcement with full "heart to remind", "custom emojis, "and all the bells and whistles Twitter has to offer their large advertisers

Content Integration

2015-2016

7UP Miami Ultra Lounge

As Sales Director at Crave Online, I worked with the 7UP team to integrate sponsorship, event activation, and content production for the brand and the publisher. The 2015 program was such a success, they renewed again for 2016

2007

Kia Sportage College Tour

As the Media Supervisor, I worked with Comedy Central to create the ultimate Event Marketing integration with the 2007 Kia Sportage College Tour across America. This was the biggest campaign of it's kind for the Kia Motors brand, at the time.

2016

Warner Brothers' Fantastic Beasts

Amazon Homepage Integration where a user types in one of five spells from the movie into the search bar, a magical effect will cover the screen before taking the user to a Fantastic Beasts landing page featuring information about the movie and products for sale. For example, typing in “Aguamenti” will appear to cover the screen in water.

Real Estate

Carousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel image

2015

Staging & Airbnb Management

Austin, TX

Created marketing materials for Short Term Rental, staged the home, managed the property for over 4-years. In addition to producing content of multiple photo shoots and video creation
  • Discover a re-imagined vintage escape in this unique residence. The house features flowing open-plan living areas, wood finishes, contrasting patterns and textures, pops of vibrant color throughout, and a private backyard with a porch. Fully furnished, Modern, high-end amenities, Chef's Kitchen w/8-burner stove, high-end laundry, ping-pong table in the garage. A renter's dream.
Carousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel image

2016

Full Renovation for Long Term Rental

Fresno, CA

Managed the renovation of my father-in-law's home in Fresno. Working with a contractor to upgrade the home. In addition to staging and having content created for Rental Marketing materials
  • Large 4b/2b home completely renovated with high-end amenities including luxury flooring, quartz countertops throughout, new appliances and tons of space. It brings this older Ranch-style home into the modern age.
Carousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel image

2018

Renovation, Staging & Airbnb Management

Fresno, CA

Managed and worked in the full renovation, staging, short term rental marketing and management of this property. This was a labor of love. Giving me hands-on experience of creating a product from the ground-up.
  • Fully renovated home with all the charm you could want. Located in Fresno, CA in the Tower District. This 1926 California Bungalow is a gem. High-end amenities, like luxury vinyl flooring, all new appliances, fixtures, tile and a brand-new Central Air Unit. This home brings the classic California Bungalow into the modern age.