Web Designers, Content Creators and Community Managers. These are people who create an online presence for a business by designing websites, managing social media accounts and creating content to be shared on other platforms. Together, they use their skills to reach customers and help their businesses succeed.
The most common career paths in digital marketing are: Web Designer, Online Copywriter, Social Media Manager and SEO (Search Engine Optimization) Analyst. Learn more about each of these types of marketers here .
A web designer develops sites and applications to function as an online business. They need a creative eye and good knowledge of front-end technologies like HTML, CSS and JavaScript. To land a job as a web designer, you’ll need to have at least a bachelor’s degree in computer science or information technology (IT) combined with excellent design skills. Having experience creating websites will help, too.
An online copywriter writes all of the content on websites – from landing pages and product descriptions to email campaigns and social media posts.They creates content for a website or social media account, like an advertisement or newsletter. They can work on a variety of different topics and formats, but need to have strong writing skills and research abilities. In some companies, it's also important that they understand how search engines rank pages in search results. If you’re interested in becoming an online copywriter, make sure to get plenty of writing experience so that you can speak confidently about your skills when applying for jobs. A master’s degree in marketing or journalism will give you a competitive edge over other candidates.
A social media manager develops, manages and creates posts for their business’s social media channels. Since not all posts are designed to convert a visitor into a customer, it’s vital that you connect with people on a personal level through your content. You’ll need to have good knowledge of which platform is best for each post and how often you should post. To get started in digital marketing as a social media manager, you’ll likely need at least two years of experience managing social media accounts. Learn more about becoming an online community manager here .