When they are used appropriately, hashtags, including Twitter trending hashtags, can be a truly effective means of greatly growing your business or Company’s reach, encouraging active engagement, and being discovered on the Twitter platform.

When they are used appropriately, hashtags, including Twitter trending hashtags, can be a truly effective means of greatly growing your business or Company’s reach, encouraging active engagement, and being discovered on the Twitter platform. With this in mind, this article offers some major tips you should take into consideration before you post any tweets on the platform. Here are the major dos and don’ts.

The dos

· Make it quite easy to spell – and remember: Do not leave room for any potential typos, which could end up making your tweet undiscoverable to users of the platform. Typos make your tweets easily forgettable as they become challenging to spell virtually all of the time.

· Be quite realistic: Never anticipate people to begin utilizing your brand’s slogan or any other varying one-sided hashtags in their tweets if, it does not naturally fit, and when there isn’t any incentive for doing so.

· Conduct your thorough research:Check to see which hashtags are already being used by users of the platform when discussing your brand, and make sure that you capitalize on them. Additionally, ensure that you check whether your desired hashtag is being used already. If it is, ask yourself whether or not it is still relevant to your brand.

· Give users of the platform an excellent reason to use your hashtag: Whether it is only some form of recognition in form of something like a retweet or an actual prize, your audience will respond much better when the relationship is mutually beneficial. This tip could see your hashtag easily becoming one among top Twitter trending hashtags if you know how to use it well.

· Partner with foremost influencers: Influencers on the platform can help you to gain visibility and exposure for your chosen hashtag.

The don’ts

· Utilize all caps lock alphabets: Unless it happens to be an acronym, using all caps locks when posting feels as if you are shouting and it also adds unnecessary extra work.

· Over ‘hashtag’: One, or maybe two, relevant hashtags in every tweet should be your sweet spot. Do not forget: the count of characters matters greatly.

· Anticipate the slogan of your brand to translate into a hashtag: Hashtags are meant to be shareable, inclusive, as well as discoverable. If it does not fit into a tweet organically, then it will surely feel forced and then lose the purpose it was intended for.

· Anticipate users to utilize your hashtag without an incentive or reason: The foremost hashtags on the platform all feature the capability of drawing users in and invoking great curiosity to further explore and join in on conversations.

· Ignore educating users regarding what it is and how it should be used: Ensure that you are communicating your hashtag clearly and more critically, why somebody should desire to have it included in his tweet.

These are the foremost dos and don’ts for using hashtags, including twitter trending hashtags, on Twitter as well as other varying social media platforms. For more inspiration regarding the effective use of hashtags, there is a wide range of varying online resources you can always take a look at. You will surely learn a lot by going through them.