ROLE: Product Designer, UX Designer
Embedded Files
DURATION: 2 Months
PROBLEM STATEMENT
Selling artworks can be a great way to protect and share a history pieces and help people to invest in good art in their lives. However many potential investors and collectors are often so busy to commit to regular auctions or they have a hard time to attend to auctions. Design an experience where investors, collectors can bid, based on interests, location and availability.
User Research: Summary
I conducted interviews and create empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was Enterprising collectors.
Typically first-generation entrepreneurs, often from market-driven professions like finance and real estate, they view art as an asset class, but rarely as a pure investment. They covert secrecy; information is currency to this tribe. Priced out of trophy hunting and too financially driven for the enterprising collectors, their goal is to destabilize the canon, challenge the ancient regime and define art history through collecting.
User Research: Pain Points
Time
Time
Auctions are limited time so it's hard to follow.
Process
Process
Hard to figure out if you get the bid and have to pay for it.
Support
Support
Gallery doesn't have any knowledge base to follow the auctions
Personas
UX Design Storyboard
Big Picture
Big Picture
Close-up
Close-up
UserFlow
Digital Wireframe
Low-fidelity Design
Study type: Unmoderated Usability Study
Location: United State, Remote
Participants: 2 men 3 women
Length: 20-25 minutes.
Usability Test & Research Study
Prompt1: Open the Art Auction app on the phone and check the artwork you are interested in. How easy do you feel it is to research and look at the artworks? What was easy and what was challenging?
Prompt2: If I said “bid on a new artwork” would you know what to do? Did you find anything confusing?
Prompt3: Can you pay the bill for art bidding? What are your feelings about the amount of time it took to complete?
Prompt4: How did you feel about the Art Auction app overall? What did you like and dislike about it?
Insight
Many users misunderstood the home screen view.
Most of the users wants to be able to see the categorized artworks.
Some users wants to be able to write their bids automatically or manually.
Users want to be warned with notifications to see if there is any change in auctions.
Hi-fidelity Screen Flow
Mockup / High-fidelity Prototype
Takeaways
As it is my first personal project in UX design, I have learned a lot from beginning to the end including project structure, how to apply the process, how to use Figma and also how to document all project details. To addition to these, working on this project, let me to concern on the art industry, investing art and how an art would be so valuable for future.
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