PROBLEM STATEMENT

MTheater doesn't have any website to reach audience and they want to share what movies play at their theater and let the audience to buy tickets before they arrive to watch movies. Movie followers in theater area can not follow what movie plays and when it starts. They have hard times to catch the movies and buy the tickets on the ticket lines. Design an experience where movie fans, followers can buy their tickets, based on interests and availability.

User Research: Summary

I conducted interviews and create empathy maps to understand the audience I designing for their needs. A primary user group identified through research was Local people.

Typical users, often from the local area like young and adults, they see movies as a culture and personal interest. 38% of audience watches 1-4 movies a year; 38% of users watched 5–9 movies a year; 6% of users watched 10–12 movies a year; 22% of users watched more than 12 movies a year. 64% watched 1–2 movies a month; 8% watched 3–4 movies a month; 2% watched more than 5 movies a month; 26% did not watch movies. 16% of users watch movies alone; 16% of users watch movies with families; 18% of users watch movies with 2–3 friends; 18% of users watch movies with one other friend; 30% of users watch with their partners.

Personas

Sitemap

Mockup/ High-fidelity Prototype