With the growing emphasis on user privacy and data protection regulations like GDPR, CCPA and other privacy laws, marketers are shifting to first-party data for measurement and targeting purposes. 

What's on the agenda? 

• The critical role of first-party data in today's privacy-focused marketing world.

• Practical strategies for collecting and using first-party data to its fullest potential.

• Tips on ensuring your marketing strategies are effective and compliant with the latest privacy regulations.