You will notice many people researching trending hashtags on Instagram these days. This is as the platform has been tremendously transformed from a simple photo sharing website to a very effective internet sales medium.

You will notice many people researching trending hashtags on Instagram these days. This is as the platform has been tremendously transformed from a simple photo-sharing website to a very effective internet sales medium. Not many individuals are aware that the platform’s engagement is much greater than that of other top social media websites. Engagement on the platform is fifteen times more than that of Facebook, Google, and Twitter.

Interestingly, more than 15% of all internet users are utilizing Instagram while more than half of the topmost global brands have established their presence on the amazing website. SMB owners must also take full advantage of the platform in promoting their products. This article offers the foremost ways to do that.

1. Utilize filters frequently

It is alright to post regular images on the platform but understand that by utilizing the platform’s filters, you can really attract a lot more attention to your posted images. A study that was published by TrackMaven verified that images that used Mayfair filter, inkwell filter, and no filter gained a lot more comments and likes on the website. If you are new to the use of filters, you could experiment with varying kinds first to discover the one that’s most popular among your target audience by utilizing the platform’s management tool.

2. Utilize the most appropriate hashtags

Hashtags enable users to find you and your products on the platform. Ensure that you use top Instagram hashtags which, are most appropriate each time you post any update to reach a lot more users who could be interested in the kind of items or services you are selling. In addition to the utilization of tags in your products and business name, it is an excellent idea to include the ones that are often searched for as well as those that are used on the platform. Also, you might want to consider using free online tools like Websta and Iconosquare to discover popular hashtags according to your preferred keywords.

3. Post at the most appropriate times

When posting on the platform, you have to do it at such times that your target audience are also on the platform. You could utilize a tool that will help you out with this. Iconosquare has an optimization report that discovers the most appropriate times to post your update according to your previous interactions with your following or community. Once you’ve determined the most appropriate times, make it a point to always post at such a time to attract a lot more views, comments and likes.

4. Connect with other followers

When you’ve gotten your own set of followers, it will not hurt if you interact with your competitors’ followers too. By doing this, you get a chance to increase your own leads and followers. Again, there are lots of varying tools that can help you out with this.

These are the foremost steps, including the use of the most trending hashtags on Instagram, which can help you to effectively and profitably promote your products on the amazing platform. Business owners who sell products will surely benefit greatly if they include the amazing platform in their list of effective online sales channels.