# Privacy Policy of ToyStore:Match 3 Toy
## Introduction
Welcome to ToyStore:Match 3 Toy, a captivating game brought to you by Hidev Team. We are committed to delivering an exceptional gaming experience while prioritizing your privacy. This comprehensive Privacy Policy details our practices regarding the collection, use, protection, and sharing of your information when you engage with our game on Google Play. Your trust is invaluable to us, and we strive to be transparent about our data handling processes.
## Information We Collect
### 1. Device Information
We gather essential details about your device to ensure optimal game performance and compatibility:
- **Device Type**: Identifies whether you're using a smartphone, tablet, or other devices to tailor the game experience.
- **Operating System**: Information about your OS allows us to optimize the game for your specific platform.
- **Unique Device Identifiers**: These identifiers help us recognize your device for security purposes, personalized settings, and fraud prevention.
- **Mobile Network Information**: Understanding your network environment assists in providing a smooth online gaming experience and troubleshooting connectivity issues.
### 2. Usage Data
To enhance your gameplay and address any issues promptly, we collect:
- **Game Levels Completed**: Tracking your progress helps us identify challenging areas that may need balancing and ensures you receive appropriate rewards.
- **Time Spent Playing**: This data informs us about your engagement levels and helps us create more compelling content that aligns with player interests.
- **In-Game Purchases**: Details of your transactions allow us to manage your account accurately, process refunds when necessary, and offer relevant promotions or discounts.
- **Gameplay Details**: Specific actions and decisions you make within the game help us understand player behavior, identify popular features, and improve the overall experience through targeted updates.
### 3. Location Information
With your consent, we may collect:
- **Approximate Location**: Based on your IP address, this helps us provide region-specific content, such as localized events or offers, and comply with local regulations regarding content distribution.
- **GPS Data**: If enabled, this can be used to offer location-based features within the game, like checking in at specific venues for bonuses or competing with nearby players.
### 4. Cookies and Similar Technologies
We employ these tools to:
- **Recognize Your Device**: Ensuring a seamless experience when you return to the game, so you don't have to re-enter preferences each time.
- **Remember Your Preferences**: Customizing your experience based on your past interactions, such as preferred game settings or character selections.
- **Analyze Game Usage**: Gaining insights into how players engage with different aspects of the game, which informs our development roadmap and resource allocation.
## How We Use Your Information
### 1. Game Operation and Improvement
Our primary goal is to deliver a high-quality gaming experience:
- **Maintain and Update the Game**: Regularly enhancing features, adding new content, and fixing any bugs that may arise to ensure stability and performance.
- **Analyze Player Behavior**: Understanding how players interact with the game to make informed improvements, such as adjusting difficulty curves or introducing new mechanics based on player feedback and performance metrics.
- **Create Personalized Content**: Developing features and challenges that align with player preferences and skill levels, using data to predict which elements will resonate most with different segments of our audience.
### 2. Personalization
We aim to make your experience unique:
- **Recommend Game Features**: Suggesting levels, challenges, or items based on your play style, previous purchases, and time spent on various activities within the game.
- **Customize Interface**: Adjusting settings to match your preferences, such as color schemes, control layouts, or notification preferences, for a more enjoyable and intuitive gameplay.
### 3. Advertising and Analytics
To support the free-to-play model and improve our marketing efforts:
- **Display Relevant Ads**: Working with trusted partners to show ads that might interest you based on your gameplay behavior and demographic information.
- **Analyze Advertising Effectiveness**: Measuring how well our campaigns perform to optimize future efforts, track conversion rates, and ensure we're reaching our target audience efficiently.
## Data Sharing and Disclosure
### 1. Service Providers
We collaborate with specialized third parties who:
- **Assist in Game Development**: Providing expertise in areas like graphics, sound, programming, and quality assurance to enhance the game's quality and functionality.
- **Offer Analytics Services**: Helping us understand game performance, player behavior, and trends through detailed data analysis and reporting.
- **Manage Advertising**: Ensuring ads are displayed appropriately and effectively, handling ad placement, targeting, and monetization strategies.
- **Provide Customer Support**: Assisting players with inquiries, issues, and feedback through various channels, ensuring a responsive and helpful support experience.
### 2. Legal Requirements
In certain situations, we may need to:
- **Comply with Legal Obligations**: Responding to subpoenas, court orders, or other legal processes issued by competent authorities.
- **Protect Our Rights and Safety**: Acting to safeguard our company, employees, players, and the public from harm or illegal activities, including reporting suspicious activities that may indicate fraud or security breaches.
### 3. Business Transfers
During corporate changes, your data may be:
- **Transferred to New Owners**: Ensuring continuity of service if our business is sold, merged, or undergoes a restructuring, with appropriate safeguards in place to protect your information.
- **Protected Under New Policies**: Notifying you of any changes in data handling practices under new management and obtaining your consent if required by law.
## Your Rights and Choices
### 1. Access and Control
Empowering you with control over your data:
- **Review and Update Information**: Allowing you to correct or update your personal details, preferences, and contact information through your account settings or by contacting our support team.
- **Delete Your Data**: Providing options to remove your information from our systems upon request, subject to certain limitations for legal or operational purposes.
### 2. Opt-Out Options
Giving you the freedom to choose:
- **Disable Location Tracking**: Adjusting settings to prevent collection of location data, ensuring your privacy preferences are respected.
- **Manage Ad Preferences**: Controlling the types of ads you receive and opting out of interest-based advertising through your device settings or ad preference centers.
### 3. Account Deletion
Respecting your decision to:
- **Erase Your Profile**: Ensuring your account and associated data are permanently removed from our records, including gameplay progress, purchase history, and personal information, while complying with applicable laws and regulations.
## Data Security
We implement robust measures to:
- **Protect Against Unauthorized Access**: Using encryption technologies, secure authentication protocols, and firewalls to safeguard your data from unauthorized access or breaches.
- **Prevent Data Alteration**: Maintaining data integrity through checksums, validation processes, and regular audits to ensure the accuracy and reliability of the information we hold.
- **Avoid Data Disclosure**: Restricting access to authorized personnel only, who are bound by confidentiality agreements and undergo regular training on data protection best practices.
- **Safeguard Against Destruction**: Regularly backing up data to prevent loss and ensure business continuity in case of disasters or technical failures, with backup storage secured both on-premises and in remote locations.
## Children's Privacy
We are committed to:
- **Not Targeting Children**: Designing our game with adult audiences in mind, ensuring content and features are appropriate for the intended age group.
- **Avoiding Collection of Children's Data**: Implementing systems to prevent data gathering from users under 13, such as age verification prompts during registration.
- **Promptly Deleting Children's Information**: Taking immediate action if such data is inadvertently collected, in compliance with regulations like COPPA (Children's Online Privacy Protection Act).
## Changes to This Privacy Policy
We may update this policy to:
- **Reflect Changes in Our Practices**: Keeping the document current with evolving technologies, business strategies, and regulatory requirements.
- **Comply with New Regulations**: Adapting to changing legal landscapes, such as new data protection laws or industry standards.
- **Improve Clarity and Transparency**: Ensuring the policy remains easily understandable for all users, with clear explanations of complex concepts and terminology.
## Contact Us
For any questions, concerns, or requests related to this Privacy Policy, please don't hesitate to reach out to us at hidevteamcn@gmail.com. We value your feedback and are here to assist you with any privacy-related matters, striving to respond promptly and resolve any issues you may have.
Hidev Team