What do business owners want from their company website? They expect it to encourage their visitors into taking the next step, which includes buying something or contacting the seller. This is the “conversion” step, and it’s also the moment when your lead morphs into a customer. As the owner of a business, if your website experiences heavy traffic, you should feel a sense of achievement. However, if most of them leave without converting, you need to sit down and find out why they’re leaving. Now, this write-up is going to provide you with a few web design tips that may help you drive your sales. If you have a provider of Website Design Services in New York, just make sure they follow these guidelines. Or, you can simply ask them to do what you learn here.
The color: There’s a company that changed its call-to-action or CTA button’s color from green to red. In doing so, it experienced an increase in conversions by more than 20%. Another company did the same thing and changed its button from green to yellow, which increased its conversions by more than 6%. As you can see, such small changes can help you profoundly, especially when you’re catering to the requirements of color-blind people.
The videos: Product videos can increase conversions and sales profoundly. While the amount can differ significantly, some companies report that their conversions and sales increased by more than 140%. If you own a B2B service-based company, you can use videos to share your stories or discuss your differentiators.
Easy to use: No matter what you do, just make sure to put the most crucial pieces of information where an individual will see it instantly. For that purpose, you need to make the navigation system of your site intuitive so that a user can find the information he/she needs that isn’t on the first page.
Clarify the UVP: UVP stands for unique value proposition. So, what’s your UVP? If you aren’t aware of it, it’s quite a big problem. There’s another issue too – just like you, your website visitors aren’t sure about your UVP, either. You need to make it obvious on the word go as to why someone should choose your brand over others.
Symbols of trust: Platforms like PayPal and Yelp are the lifelines of the online world, particularly in the payments department. The badges you earn from them can help your website and business appear more credible. Testimonials, reviews, and feedback from clients also provide the same advantage. You have to try to use both to make your brand look reliable and trustworthy.
One more idea
There’s one more thing you can do – provide a few offers free of charge. Even if it’s just a whitepaper or something similar, make sure that the word “free” is present somewhere. It also has to be clear and lucid so that no one can miss it. The best Web Designing Agency NYC USA is aware of these web design strategies. Experts working there know how to make a website attractive enough to generate sales. You just have to find such an agency to oversee your project. Or, you can simply ask your current service providers to follow these guidelines.