12 Best OTT Platforms to Start OTT Business in 2024

What is OTT Platorm?

An OTT platform refers to the technology and infrastructure used to deliver over-the-top (OTT) content, such as movies, television shows, and live events, directly to consumers via the internet. This can include streaming services, apps, and websites that allow users to access and view the content.

OTT platforms typically include a variety of features, such as the ability to stream content in high definition, support for multiple devices, and personalized recommendations. Some OTT platforms also offer additional features, such as the ability to download content for offline viewing or the option to subscribe to live television channels.

Some popular examples of OTT platforms include Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max. These platforms offer a wide range of content, including original programming and licensed content, and have become increasingly popular among consumers as an alternative to traditional cable and satellite providers.

OTT platforms also include live streaming platforms such as YouTube, Twitch, Facebook Live, and Periscope, where users can watch live events and interact with the content creators.

Many companies and individuals are also building their own OTT platforms using white-label solutions, which allow them to create their own branded streaming service without having to invest in the development of technology infrastructure.

Overall, OTT platforms play an important role in the way we consume and experience entertainment, providing a convenient and flexible way to access and enjoy a wide range of content. The OTT platforms market is constantly evolving, as new technologies and platforms are developed and existing ones are improved, making it easier and more convenient for consumers to access the content they want.

OTT Video Statistics - 2024

• OTT video segment revenue is projected to reach $315.5 billion in 2023.

• Revenue is expected to grow at a compound annual growth rate of 10.32% (CAGR 2023-2027), with a projected market size of USD 467.3 billion by 2027.

• The largest segment is OTT video advertising, with a market size of US$206.9 billion in 2023.

• In a global comparison, most sales occur in the United States (US$137,800.00 million in 2023).

• In the OTT video segment, the number of users is expected to reach 4,216.3 million by 2027. User penetration is expected to reach 45.7% in 2023 and reach 53.0% by 2027.

• The average revenue per user (ARPU) of the OTT video segment is projected to be USD 89.96 in 2023.

12 Best OTT Platforms In 2024

1. Netflix: Launched in 1997, Netflix is one of the most popular OTT platforms in the world. It offers a wide range of content, including original programming, movies, and television shows.

2. Amazon Prime Video: Launched in 2006, Amazon Prime Video offers a variety of content, including original programming and licensed content. It is available to Amazon Prime subscribers.

3. Disney+: Launched in 2019, Disney+ is a streaming service that offers a variety of content, including original programming and content from Disney, Pixar, Marvel, Star Wars, and National Geographic.

4. Hulu: Launched in 2008, Hulu is a streaming service that offers a variety of content, including original programming, movies, and television shows. It also offers a live TV option.

5. HBO Max: Launched in 2020, HBO Max is a streaming service that offers a variety of content, including original programming, movies, and television shows from HBO, as well as content from other networks and studios.

6. Peacock: Launched in 2020, Peacock is a streaming service that offers a variety of content, including original programming, movies, and television shows from NBCUniversal.

7. YouTube TV: Launched in 2017, YouTube TV is a streaming service that offers a variety of live television channels.

8. Sling TV: Launched in 2015, Sling TV is a streaming service that offers a variety of live television channels.

9. Fubo TV: Launched in 2015, Fubo TV is a streaming service that specializes in live sports and offers a variety of live television channels.

10. Crunchyroll: Launched in 2006, Crunchyroll is a streaming service that specializes in anime and manga content.

11. Apple TV+: Launched in 2019, Apple TV+ is a streaming service that offers a variety of original programming. It is available to Apple device users.

12. Quibi: Launched in 2020, Quibi is a streaming service that offers short-form content for mobile devices.

13. Vudu: Launched in 2004, Vudu is a streaming service that offers a variety of movies and television shows.

14. Tidal: Launched in 2014, Tidal is a streaming service that specializes in music content.

15. Kanopy: Launched in 2008, Kanopy is a streaming service that offers a variety of educational and independent films.

16. Plex: Launched in 2009, Plex is a streaming service that allows users to stream their own media, such as movies and television shows, from their personal collection.

These are some of the most popular OTT platforms currently available. Each platform offers a unique mix of content and features, and the best one for you will depend on your personal preferences and viewing habits. Some of the platforms offer free trial periods, so you can test them out before committing to a subscription.

Start Your Own OTT Platform 

Starting an OTT (over-the-top) Platform can be a challenging but rewarding endeavor. An OTT business is one that delivers content, such as movies, television shows, and live events, directly to consumers via the internet, bypassing traditional cable and satellite providers. Here are some steps to help you start your own OTT business:

1. Develop a content strategy: The success of your OTT business will depend on the quality and quantity of content you offer. Start by identifying the type of content you want to provide and the target audience you want to reach. Research your competitors and see what types of content they offer and what gaps in the market exist that you can fill.

2. Create a business plan: Before you start your OTT business, you need to have a solid business plan in place. This should include details on your target audience, competition, marketing strategy, and financial projections. Your business plan will also be important when seeking funding or investors.

3. Obtain the necessary licenses and rights: Before you can start streaming content, you need to obtain the necessary licenses and rights. This can be a complex and time-consuming process, but it's essential to ensure that you're operating legally and not infringing on any copyright laws.

4. Choose a streaming platform: There are many streaming platforms available, including Amazon Web Services, Microsoft Azure, and Wowza. Each has its own set of features and pricing plans, so you'll need to research the options and choose the one that best suits your needs.

5. Build and test your streaming infrastructure: Once you've chosen a streaming platform, you'll need to build and test your streaming infrastructure. This includes setting up servers, configuring your network, and testing your streaming quality.

6. Build your website: Your website is the face of your OTT business and will be the primary way for customers to access your content. It should be easy to navigate, mobile-friendly, and have a professional design.

7. Create a marketing plan: A comprehensive marketing plan will help you promote your OTT business and attract new customers. This should include tactics such as social media marketing, email marketing, and influencer marketing.

8. Launch and scale: Once everything is in place, you can launch your OTT business and start streaming content to your customers. As you grow, you'll need to continue to invest in your infrastructure, add new content, and expand your marketing efforts.

Starting an OTT Platform requires a significant investment of time and resources, but with the right content, technology, and marketing strategy, it can be a profitable venture. Keep in mind that the OTT market is constantly evolving, so it's important to stay up to date with the latest trends and technologies to ensure the success of your business.