Instagram, including the utilization of top Instagram hashtags, has transformed greatly from just a basic photo-sharing platform to a very effective medium for garnering online sales. Engagement on Instagram is about 15 times more than that of three top social media platforms.

Instagram, including the utilization of top Instagram hashtags, has transformed greatly from just a basic photo-sharing platform to a very effective medium for garnering online sales. Only a few individuals understand that engagement on the amazing platform is greater than some of the top social media websites. Engagement on Instagram is about 15 times more than that of three top social media platforms.

Interestingly, more than 15% of all internet users are using the platform while over half of the topmost global brands have also established their own presence on the platform. SMB owners should thus also take advantage of Instagram in promoting their own products and services. This article offers some of the best ways of doing that.

1. Utilize filters frequently

It is okay to post images onto the platform regularly, but understand that by utilizing the platform’s filters, you can actually attract a lot more eyeballs to your photos. A study that was published by TrackMaven verified that images that used Mayfair filter, Inkwell filter, and NO filter gained a lot more comments and likes on the platform. If you happen to be new to the use of filters, you could experiment with varying kinds first then observe the option that is the most popular one among your target audience, by utilizing the Instagram management tool.

2. Utilize the most appropriate hashtags

Hashtags enable individuals to find you as well as your products on the amazing platform. So, you must learn how to find top Instagram hashtags too. Ensure that you utilize the most appropriate hashtags anytime you post an update, so as to reach a lot more people that could potentially be interested in the items you are selling. In addition to utilizing hashtags in your products and business names, it’s an excellent idea to also include the ones that are often searched and utilized on the platform. You might also want to utilize free internet tools like Websta and Iconosquare to find the most popular hashtags based on your most preferred keywords.

3. Post at the most ideal times

When posting on the platform, you have to do it when your target audience is utilizing the platform too. You can utilize tools that help with this. Iconosquare has an optimization report that establishes the best times you should post or update according to your previous interactions with your followers or community. Once you’ve determined the most ideal times, make sure your updates are posted at such times so you attract more views, comments, and likes.

4. Connect with other users

Even though you have your own followers, it does not hurt to also interact with your competitors’ followers. By doing this, you get an excellent opportunity to greatly increase your own leads and followers. Again, there are tools that help with this. They are able to find your competitors on the platform via their names and give you their list of followers. You can then go on to follow and engage them by commenting on their photos, for instance.

These are the major steps, including finding and using top Instagram hashtags, that, you can use to effectively promote your products and services on the amazing platform.