Hotel Shocard at Times Square: An Honest Review of a Budget-Friendly Stay in the Heart of NYC

Finding the right hotel in New York City can feel overwhelming. With thousands of options, wildly different price points, and endless neighborhoods to choose from, travelers often struggle to balance location, comfort, and affordability. That’s where Hotel Shocard at Times Square enters the conversation.

Located just steps from the bright lights of Broadway and the nonstop energy of Times Square, Hotel Shocard promises a stylish stay without the sky-high Manhattan price tag. But does it actually deliver?

In this detailed review, we’ll break down everything you need to know about Hotel Shocard at Times Square—from rooms and amenities to location, value, and who this hotel is really best for.

Overview of Hotel Shocard at Times Square

Hotel Shocard at Times Square is a boutique-style hotel designed with modern travelers in mind. It focuses on simplicity, efficiency, and location, offering guests a comfortable place to sleep right in the center of Midtown Manhattan.

Unlike large chain hotels that prioritize luxury extras, Hotel Shocard leans into a no-frills, urban experience. The goal is clear: give travelers a clean, stylish room in one of the most iconic areas in the world—without breaking the bank.

Quick Facts

• Hotel Type: Boutique / Budget-Friendly
  
  

• Location: Times Square, Midtown Manhattan
  
  

• Style: Modern, compact, urban
  
  

• Ideal For: Tourists, solo travelers, couples, short stays
  
  

Location: Steps Away from Times Square

The biggest selling point of Hotel Shocard at Times Square is undeniably its location.

The hotel sits just off Times Square, meaning you’re only minutes away from Broadway theaters, major subway lines, restaurants, and iconic attractions. If you’re visiting New York for sightseeing, theater, or a quick city break, it’s hard to beat the convenience.

Nearby Attractions

• Times Square (2–3 minute walk)
  
  

• Broadway theaters
  
  

• Bryant Park
  
  

• Rockefeller Center
  
  

• Fifth Avenue shopping
  
  

• Madison Square Garden
  
  

• Grand Central Terminal
  
  

Being so close to multiple subway lines also makes it easy to explore other neighborhoods like SoHo, Lower Manhattan, Central Park, and Brooklyn.

First Impressions and Check-In Experience

Upon arrival, Hotel Shocard at Times Square feels sleek and modern, though compact—very much in line with the NYC boutique hotel vibe. The lobby is small but thoughtfully designed, offering a clean and welcoming atmosphere.

Check-in is usually quick and efficient. Staff members are generally described as friendly, professional, and helpful, especially when it comes to directions, transportation tips, or local dining recommendations.

Because this is a smaller hotel, the experience feels more personal than a massive chain property, though don’t expect a grand lobby or concierge desk.

Rooms at Hotel Shocard at Times Square

Rooms at Hotel Shocard are compact, which is typical for hotels in this part of Manhattan. However, they are well-designed to maximize space and functionality.

Room Features

• Comfortable bed with clean linens
  
  

• Flat-screen TV
  
  

• Free Wi-Fi
  
  

• Air conditioning
  
  

• Private bathroom with shower
  
  

• Work desk or small seating area (in some rooms)
  
  

The decor is modern and minimalist, with neutral tones and subtle design accents. Everything feels intentional—nothing flashy, but nothing cheap either.

Room Size: What to Expect

It’s important to set realistic expectations. Rooms at Hotel Shocard at Times Square are not large. If you’re traveling with multiple suitcases or planning to spend a lot of time in your room, space may feel tight.

That said, for travelers who plan to be out exploring the city all day, the room serves its purpose perfectly: a clean, comfortable place to rest.

Cleanliness and Comfort

One of the strongest points consistently mentioned in reviews of Hotel Shocard at Times Square is cleanliness.

Housekeeping does a solid job keeping rooms fresh, bathrooms sanitized, and common areas tidy. Beds are generally comfortable, and noise levels are manageable considering the hotel’s central location.

While you may hear some city sounds—this is Times Square, after all—most guests find the rooms sufficiently quiet for sleeping.

Amenities and Services

Hotel Shocard at Times Square focuses on essential amenities rather than luxury extras.

Available Amenities

• Free high-speed Wi-Fi
  
  

• 24-hour front desk
  
  

• Elevator access
  
  

• Luggage storage (availability varies)
  
  

• Daily housekeeping
  
  

What’s Missing?

• No on-site restaurant
  
  

• No gym or spa
  
  

• No room service
  
  

• Limited common areas
  
  

However, given the hotel’s location, you’re surrounded by countless restaurants, cafés, bars, and fitness centers just steps away. Most guests don’t find the lack of amenities to be a dealbreaker.

Dining Options Near Hotel Shocard

While Hotel Shocard at Times Square doesn’t have its own restaurant, that’s hardly an issue.

You’re within walking distance of:

• Casual fast-food spots
  
  

• Classic New York delis
  
  

• International cuisine
  
  

• Upscale dining experiences
  
  

• Coffee shops and bakeries
  
  

Whether you’re craving a late-night slice of pizza or a pre-theater dinner, you’ll have no shortage of options nearby.

Value for Money

When it comes to price vs. location, Hotel Shocard at Times Square offers strong value, especially for travelers who want to stay in Midtown without paying luxury hotel prices.

Rates fluctuate depending on season and demand, but compared to other hotels in the Times Square area, Hotel Shocard often comes in at a more affordable price point.

You’re essentially paying for:

• Prime location
  
  

• Clean, modern accommodations
  
  

• Reliable service
  
  

For many travelers, that’s exactly what they want.

Who Should Stay at Hotel Shocard at Times Square?

Hotel Shocard at Times Square isn’t for everyone—but it’s perfect for certain types of travelers.

Best For:

• First-time visitors to New York City
  
  

• Solo travelers
  
  

• Couples
  
  

• Budget-conscious tourists
  
  

• Theatergoers
  
  

• Short stays and city breaks
  
  

Not Ideal For:

• Families needing large rooms
  
  

• Travelers seeking luxury amenities
  
  

• Extended stays with lots of luggage
  
  

If your priority is being close to everything, this hotel makes a lot of sense.

Pros and Cons of Hotel Shocard at Times Square

Pros

• Excellent Times Square location
  
  

• Clean and modern rooms
  
  

• Friendly staff
  
  

• Affordable for Midtown Manhattan
  
  

• Easy subway access
  
  

Cons

• Small room sizes
  
  

• Limited amenities
  
  

• No on-site dining
  
  

• Not ideal for long stays
  
  

Guest Reviews and Reputation

Overall guest feedback for Hotel Shocard at Times Square is generally positive, especially when expectations align with the hotel’s purpose.

Guests frequently praise:

• Location convenience
  
  

• Cleanliness
  
  

• Comfort for short stays
  
  

Common criticisms usually focus on:

• Room size
  
  

• Limited amenities
  
  

When travelers understand that this is a budget-friendly boutique hotel in a premium location, satisfaction tends to be high.

Tips for Booking Hotel Shocard at Times Square

To get the most out of your stay:

• Book early during peak travel seasons
  
  

• Travel light if possible
  
  

• Request a quieter room if you’re sensitive to noise
  
  

• Use nearby dining options instead of expecting on-site services
  
  

These small adjustments can significantly improve your experience.

Final Verdict: Is Hotel Shocard at Times Square Worth It?

If you’re looking for a clean, modern, and affordable hotel in the heart of Manhattan, Hotel Shocard at Times Square is absolutely worth considering.

It doesn’t try to be a luxury resort, and that’s a good thing. Instead, it focuses on what matters most for many New York visitors: location, comfort, and value.

For travelers who want to experience the energy of Times Square, catch a Broadway show, and explore New York City without overspending, Hotel Shocard delivers exactly what it promises.

Overall Rating: ⭐⭐⭐⭐☆ (4/5)

Hotel Shocard at Times Square proves that you don’t need to sacrifice location or cleanliness to stay within budget in New York City. If your goal is to be in the center of the action with a reliable place to recharge at night, this hotel deserves a spot on your shortlist.