Facebook ID Dashboard 

The Facebook ID Dashboard is designed to provide a comprehensive view of user activity, engagement, and demographics associated with specific Facebook IDs. This dashboard is crucial for marketers, data analysts, and social media managers aiming to understand the behavior of users interacting with their content or platform although with limited data, some basic insights can be drawn. 

LINK TO PROJECT

Key Components of the Dashboard

User Demographics:

• • Age and Gender Distribution: Visualizes the age groups and gender ratios among the users. This helps in understanding the target audience's composition and tailoring content to suit their preferences.

  • Location Insights: Provides geographic data on where the users are located. This can be segmented by country, region, or city, offering insights into regional engagement patterns.

Engagement Metrics:

• • Post Interaction: Tracks likes, comments, shares, and other interactions with posts. These metrics highlight the most engaging content and user preferences.

  • Reach and Impressions: Measures the total number of users who have seen the content and the frequency of these views. High reach with low engagement might indicate content that is being seen but not resonating.

Insights and Recommendations:

• Targeted Marketing: Demographic and geographic data allow for more precise targeting of ads and content, improving the ROI of marketing efforts.

• User Retention Strategies: By understanding the factors that contribute to user churn, strategies can be developed to retain users, such as personalized content or engagement campaigns.

• Performance Benchmarking: The dashboard can be used to compare current performance against historical data, allowing for the identification of trends and the effectiveness of changes in strategy.