Course Description:

Students will gain an understanding of concepts related to new media and how they are applied to tourism promotion. They will be able to find, contribute to, and analyze content on the internet related to new media. Students will understand how new media is created and curated, and be able to think of ways of encouraging users to create media about a tourism destination. This class will introduce the concept of new media and its role in marketing and promotion. Topics related to the creation, use, distribution, and analysis of digital content will be covered. The role of social media, user generated content, public reviews, and other internet mediums will be discussed. The class will also discuss the concept of eWOM (electronic word-of-mouth) and the increasing importance of destination and other marketing by means of public opinion on the internet.

Course Requirements:

Each Student will create an online portfolio that showcases all work done in class. This portfolio will be used to archive work done in all classes and used as a showcase for potential employers.

The portfolio will include online certificates, created works, and curated materials from other classes..

Core Competencies:

· Know the basic concepts of marketing

· Understand the role of the internet in marketing

· Use tools to create and measure marketing content on the internet

· Be able to create and criticize digital media for marketing purposes

Course Links:

Assignments: https://classroom.google.com

Review: http://togetherlearning.com

Student Portfolios: http://sites.google.com

Hootsuite Education: https://education.hootsuite.com/