Tissue Paper Market Analysis and Forecast Report 2025–2032

Market Overview:
According to Fortune Business Insights, global tissue paper market size was valued at USD 90.99 billion in 2024. The market is projected to grow from USD 96.57 billion in 2025 to USD 154.54 billion by 2032, exhibiting a CAGR of 6.95% during the forecast period.

Asia Pacific dominated the tissue paper market with a market share of 32.18% in 2024. Moreover, the tissue paper market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 37.43 billion by 2032, driven by the advancements in technologies in designing various tissues papers.

Tissue paper plays a crucial role in maintaining cleanliness and hygiene in both residential and commercial environments. The increasing awareness about the importance of proper sanitation and hygiene standards is one of the key drivers fueling global demand for tissue paper products. In commercial spaces such as offices, restaurants, and healthcare facilities, tissue paper is widely used to ensure a clean and germ-free environment.

Consumers are increasingly prioritizing hygiene-focused products to protect themselves from bacterial and viral infections. This shift in preference is boosting the popularity of advanced tissue paper products designed to offer enhanced protection and superior cleanliness. The rising demand for innovative and antibacterial tissue paper solutions is significantly contributing to the growth of the global tissue paper market.

List of Key Players Profiled in the Market Report:

• Von Drehle Corporation (U.S.)

• First Quality Tissue LLC (U.S.)

• Orchid Paper Products Company (U.S.)

• Kruger Inc. (Canada)

• Asian Pulp & Paper (China)

• Svenska Cellulosa AB (Sweden)

• Hengan (China)

• Croix Tissue (U.S.)

• AbitibiBowater Inc. (Canada)

• CMPC Tissue SA (Chile)

• Sofidel Group (Italy)

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Segments:

Segment for Bath & Toilet Tissue to Lead Due to High Usage of Cotton Towels and Napkins

Based on product type, the market is segmented into facial tissue, paper towels, wipes, bath & toilet tissue, and others. Due to the widespread use of cotton towels and napkins for bathroom sanitation, the bath & toilet segment dominates the market. There is a significant need for high-quality tissue products in the expanding tourist and modernizing hospitality industries.

Due to an Increase in Corporate Housing Facilities, the Commercial Sector will dominate the Market

Based on the application, the market is segmented into household and commercial applications. Among the commercial uses are businesses like hotels, restaurants, and offices. Due to the large usage of tissues during meal service and table cleaning in hotels and restaurants, the commercial segment commands a sizeable market share.

Report Coverage:
The report offers:
•    Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
•    Comprehensive insights into the regional developments.
•    List of major industry players.
•    Key strategies adopted by the market players.
•    Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints:

Personal Care and Sanitation Requirements are Rising, Which will Boost Market Growth

Because of the increasing importance of maintaining optimum health and cleanliness, everyone now uses tissue paper. These handy wiping items are frequently used to clean kitchen surfaces, hands, faces, and instruments in diagnostic and research labs. So, the main factor boosting increased product demand is the global rise in hygiene awareness. The Food and Agricultural Organization of the United Nations (FAO) reports that China's output of household and sanitary papers climbed from 10.99 million tons in 2020 to 11.25 million tons in 2021 for domestic and export use.

Growing environmental issues, including deforestation and global warming brought on by the removal of trees, constrain the market for products made of pulp and inhibit consumer demand, which stifles the global tissue paper market growth.

Regional Insights

Asia Pacific Dominates the Market due to Presence of Influential Economies in this Region

During the projected period, a sizable tissue paper market share is anticipated for the Asia Pacific region. This can be attributed to aspects like the expanding capacity of East Asian nations like China and Japan and the region's ability to produce goods made of wood. In 2019, there were roughly 2700 paper and board firms in mainland China, according to a China Paper Association (CPA) survey. Additionally, because of its enhanced utility in the expanding food and food services sector, the expansion is mostly coming from populated nations like China, India, and Japan, driving the total tissue paper market growth in the region.

Competitive Landscape

Growth of the Market Requires Innovation and Efficient Distribution Channels

Maintaining a company's capacity to produce tissue items requires an effective supply chain and inventory management. The market's top producer of products made from pulp, Svenska Cellulosa AB, is a well-known organization. To increase the absorbency of products made of paper and pulp and to efficiently utilize the raw material to increase environmental sustainability, the company employs product innovation as a business strategy. In order to attain the necessary returns on their market investments, well-known tissue paper industry players like CMPC and Hengan Inc. utilize a variety of investment strategies.

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Key Industry Development: 

• June 2021: Renova, a Portuguese brand, launched Divine, its new toilet paper wrapped in recyclable and biodegradable paper. Renova focuses on product innovation by thinking about the environment and making consumers aware of the ecological impact of their purchases.