Three Myths About Rankings that Can Wreck a Business
For many people, there are a few myths that are often pushed forward when engaging in any form of SEO, whether it be to increase rankings, applying Amazon SEO to a business, and the like. However, there are a couple of myths that should be touched on and looked into, since it’s often not spoken of, and it can wreck a business. That’s what this article is about, and why It’s important to look at these myths and see why you shouldn’t engage in these.
The first, is that if you double your traffic you’ll double the sales, and that all traffic is equal. While this is true in some cases, but one thing that you should remember is that all traffic isn’t equal, and you can’t approach any form of SEO, including Amazon SEO, with this notion. For example, if you look at this through a client’s perspective, they have the structure already put there, along with the blog. The logic of this is that if you fix the structure and the linking, you’ll get more traffic to the blog filled with great content. However, the major problem is that the traffic is likely to have lower conversions, since the organic traffic isn’t hitting the conversions. Remember, this is what really matters here.
Now, to avoid this, you should look at the sections of your site, put a value on each of these, and compose a formula to make sure that you’re creating a strategy in order to bring value to the traffic that you have.
The second myth to be touched on is the myth that you should always outrank your competitors. There are so many who push this myth, and often, many clients and prospects will contact you and demand this. Now, take a moment and wrap around what you said. Now, while it is logical, you are essentially saying that all energies that were being put to ROI is actually only being pushed to rankings, which is essentially a vanity phrase. You should remember that the rankings are really what matters, but rather, you want revenue. For example, if you’re making higher revenue from the 21st position rather than the 1st position, it’s important to realize that it might not totally matter. You should instead be at the higher end of the top, but not always number one.
You should also look at how the site is ranking on Google as well, especially to see how the site is going overall. There are keyword explorers that you can try to see where you are. While rankings do matter to a degree, especially if you’re at the bottom of the barrel and need some recognition, it’s important to realize that it isn’t everything. Sometimes, some sites do better when they’re not struggling to always be at the top, but instead are working to better the content of their sites and increasing the return on the investment of your site instead.
Finally, the last myth to dispel is that keyword tools are accurate. Now, this should be obvious because it’s not looking at the bigger picture. Bringing people to the reality of the site is often a sad situation, but it’s necessary. Often, clients will try to put a lot of phrases into everything, but remember that they’re not totally accurate. For example, a keyword explorer might give you a slightly more accurate representation than the keyword planner, since the keyword planner is actually working towards AdWords traffic and will give you much larger numbers. You should take these into account and adjust all of the numbers that you have in order to give yourself a realistic look. This might have to be done when you’re talking to a client and can be hard, but it is necessary.
Learning that these are myths and dispelling them are key to the success of your SEO optimization. By dispelling these with both yourself, and the clients that you’re working with, you’ll be able to generate not only real results, but a much larger ROI in terms of what you’re selling to others. Remember, sales are what matter at the end essentially.