Fast Food Franchise Business Proposal: OK100
Executive Summary
OK100 seeks to revolutionize the fast food landscape by merging the classic offerings of industry giants like McDonald's and KFC. This unique combination, coupled with an efficiency model using shared suppliers, positions OK100 as the next big sensation in the fast food sector. The objective is to launch three flagship locations to lay a strong foundation. Following this, the goal is to amplify the brand's reach by selling licensing franchise rights nationwide.
Business Description
Name: OK100
Type: Fast Food Franchise
Cuisine: A blend of quintessential McDonald's-style burgers and the rich, succulent offerings reminiscent of KFC.
Objectives
1. Launch three flagship locations in key strategic areas.
2. Attain a commendable brand reputation within the inaugural year.
3. Roll out licensing franchise rights nationally after the successful operation of flagship branches for 12-18 months.
Flagship Locations
Site 1: Busy City Center
Site 2: Bustling Suburban Retail Hub
Site 3: Adjacent to a Major College Campus
These sites have been cherry-picked based on potential demand, footfall, and the target audience's accessibility.
Menu Highlights
- Burgers: Drawing inspiration from McDonald’s classics with options for beef, chicken, and vegetarian.
- Fried Chicken: A variety of crispy, flavorsome chicken items reminiscent of KFC's best.
- Combo Meals: Curated combinations of burgers, chicken, sides, and beverages.
- Refreshing Beverages: A mix of sodas, shakes, and special edition seasonal drinks.
Unique Selling Points (USP)
1. Hybrid Menu: Catering to a broader audience by amalgamating popular items from both McDonald's and KFC.
2. Unified Supply Chain: Collaborating with the same suppliers to ensure consistent quality and cost-effectiveness.
3. Digital Edge: Efficient digital ordering systems, app-based features, and a loyalty rewards program.
Franchise Model
After the brand solidifies its reputation through the flagship stores, OK100 will propagate two franchise models:
1. Full Franchise: Comprehensive store setup, rigorous staff training, and continuous operational support.
2. Express Model: Tailored for compact spaces, concentrating on the brand's top-tier items.
Projected Financials:
| Item | Year 1 | Year 2 | Year 3 |
| Total Revenue | $1.7M | $2.5M | $5M (factoring in franchise sales)|
| Operating Costs | $1.1M | $1.6M | $2.8M |
| Net Profit | $600K | $900K | $2.2M |
Year 3 anticipates a substantial rise due to the anticipated sale of franchise licenses.
Future Projections
By the close of Year 5, OK100 targets to have at least 60 franchises operational or in the pipeline. Continuous menu innovation and adapting to evolving market demands positions OK100 to be a forerunner in the fast-food domain within a decade.
Conclusion
OK100 aims to bridge the best of both worlds, combining McDonald's and KFC's cherished offerings. With unified suppliers enhancing efficiency and cost-effectiveness, the brand is poised for success. The flagship outlets will set the benchmark and simultaneously act as exemplary models for potential franchisees. With a clear roadmap and a robust business strategy, OK100 is prepped to make waves in the fast-food industry. We invite you to be part of this groundbreaking journey!