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The Ultimate Comparison Guide - Which Tool is Right for You in 2021
Introduction
Introduction
In this post I will give you an in-depth comparision for Aweber & GetResponse. This comparision guide will help you in choosing the best product out of two for your email marketing journey.
The article will deep dive into overview of the tools, various factors on which the tools are compared, user testimonials, pricing comparision and our own verdict to help you choose out of these two email marketing tools.
So before our comparision begins, let's know a little about email marketing and little bit about both the tools so that it will become easier for you to sail further.
Why Email marketing?
Why Email marketing?
Email marketing is one of the most effective marketing channels that exists. Did you know that for every $1 you invest in email marketing you get $44 in return?
Email marketing allows you to build relationships and brand recognition, further educate your email subscribers, and promote events and sales. Plus, it’s easy to align your email content with social media. And with the right tools and support at your fingertips, you can achieve all of that – no design or coding experience needed!
Aweber and Getresponse are tools for:
hosting your mailing list
creating attractive email templates
sending e-newsletters out to your subscribers.
automate your communications to subscribers via ‘autoresponders’
About Aweber
About Aweber
AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers. Since 1998, AWeber has been the email engine powering the growth of organizations around the world, including leading sites like Social Media Examiner and ProBlogger and industry influencers such as Peter Shankman and Ann Handley.
Today, more than 120,000 small- and midsizebusinesses, entrepreneurs, agencies and nonprofits are making the most of AWeber's sophisticated segmentation and analytics capabilities, extensive template libraries and industry-leading deliverability and live support.
About GetResponse
About GetResponse
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
Features to look In
Features to look In
Basically a complete email marketing tools should be reviewed based on the following features:
No of Emails per month
Segmantation
Customer Support
Autoresponders
Analytics & analytics storage
Sign Up form Templates and Split Testing
Integrations
Email Templates
Pricing
We will compare both Aweber & GetResponse on above pointers and see how they both rank on each of these pointers. So just dive into the topic .
No of Emails per month
No of Emails per month
Both Aweber & Getresponse gives you the option to send unlimited emails per month, limited to the number of subscribers per month. For example, GetResponse plans start at $15 per month to send an unlimited number of emails to up to 1,000 subscribers whereas AWeber costs $19 per month for up to 500 subscribers, $29 per month for up to 2,500 subscribers, $49 per month for 5,000, and $149 per month for up to 25,000 subscribers. With all these plans you can send unlimited emails.
So , we see that Getresonse wins here due to its $15 per month starter plan with unlimited emails to be sent limited to 1000 subscribers, whereas Aweber costs $19 per month with unlimited emails to be sent limited to 500 subscribers.
Points
Aweber: 0
GetResponse: 1
Segmantation
Segmantation
A segment is a specific group of contacts found with specific search conditions, saved under a unique name.
Segments allow you to set up a specific group of search conditions to define a group of contacts without keeping them in a separate list. They are dynamic — you don’t need to manually add new contacts to a segment. As soon as they meet the conditions, they’re added to the segment automatically.
Below is the process to segmant your subscribers in Aweber:
Under the "Subscribers" tab, choose "Manage Subscribers."
2. On the search page you can use the "Search Option" drop-down menu to choose which criteria you want to use to create your segment. In the example below, I chose to search for everyone who opened one of my sent broadcast messages. Click the "Search" button once you've chosen what to search for.
Note: You can add multiple fields for search criteria by clicking on the "+" sign. So for example, if you only wanted to search for people that were sent that broadcast along with other search criteria, you could do that as well. Just keep in mind that this is an AND search.
3. Once your search comes up, you can save it as a segment by giving it a name and clicking the "Save" button.
4. Now that your segment has been saved, you can view it at any time by clicking on it under the "By Segment" category on the left side of the "Manage Subscribers" page.
Below is the process to segmant your subscribers in GetResponse:
Go to Dashboard>>Lists>>Search.
Click Advanced search and start adding conditions or condition groups.
Once you’re done, click Save as segment. A pop-up modal will open.
Enter a name for the filter and click Save.
Since both Aweber and GetResponse provide the opportunity to create segment, both will score the same on this category.
Points
Aweber: 1
GetResponse: 1
Customer Support
Customer Support
Both Aweber & GetResponse offer three mode of customer support: Call, Email and Chat support.
Aweber:
GetResponse
So in this category as well, we see that both Aweber & GetResponse offer very good customer care support and score equally.
Points
Aweber: 1
GetResponse: 1
Autoresponders
Autoresponders
Autoresponders (or a follow-up series) are email campaigns that trigger once a user subscribes to your list. You’ve likely subscribed to at least one mailing list in the past, and you’ll be aware that some of them send regular messages your way. In most cases, this is the work of an autoresponder.
Both Aweber and GetResponse offer awesome autoresponder functionality . However, GetResponse comes out on top with the autoresponder and marketing automation functionality.
You can get a lot more done with the tools and target a range of customers to improve your conversion rates. Plus, I just like the style of the funnel building strategies more too.
Hence, in this category the Getresponse is a worthy winner.
Points
Aweber: 0
GetResponse: 1
Analytics
Analytics
Perhaps the most appealing thing about GetResponse is how easy it is to navigate your reports and analytics. You can look at everything from your auto-responders to your marketing automation and get individual insights for each campaign.
GetResponse makes it easy to track everything from open rates to goals reached, CTRs, and so much more. You can even check what kind of device your customers are using to open their emails, to determine whether you should focus more effort on mobile marketing. There’s one-click segmentation to help you automatically create sub-segments of the customers that open your emails the most, or the people who don’t open your mails at all. This makes it much easier to clean up your list.
Aweber, on the other hand, also offers a serious selection of reports to browse through. Here are just some of the things you can look at:
One thing you don’t get with Aweber that you do with GetResponse, however, is Google Analytics integration. That means you can’t combine your SEO reports with your email marketing efforts.
Still, Aweber makes analytics super intuitive and simple. You can track how many people click on your emails, who your most valuable customers are, and even which emails make you the most revenue.
GetResponse is just slightly ahead of Aweber here, based on how intuitive its reporting dashboard is and the fact that you can integrate with Google Analytics. However, Aweber certainly doesn’t fall far behind.
Points
Aweber: 0
GetResponse: 1
Split Testing
Split Testing
A/B testing is how you separate the awesome emails, from the sub-par ones.
GetResponse allows you to test up to 5 variations of each email. So A/B/C/D/E testing. You can change your subject line, content, from field, and delivery time to make sure that you’re getting the right response from your audience. Plus, once you’ve picked exactly what you want to test, you get to track the performance of up to 5 messages at a time.
Aweber, on the other hand, lets you test up to 3 variants of your newsletters against each other. That’s still pretty good for a basic email marketing tool – but it’s still not as good as GetResponse. One pretty cool thing is that you can decide exactly how much of your subscribers will be exposed to each email variant. That means that if you want to test out a pretty radical new campaign on only a handful of subscribers, you don’t have to do a 50/50 test.
Although GetResponse wins by giving you more emails to test at the same time, Aweber provides more functionality when it comes to exploring the impact of your CTA button, gifs, images, and more. With that in mind, I’d name Aweber the winner here.
Points
Aweber: 1
GetResponse: 0
Integration
Integration
Both Aweber and Getresponse offer a decent range of integrations with other sites and apps. These include integrations with very-well known services such as Amazon, Paypal, Salesforce, Facebook and Twitter.
Aweber offers several hundred integrations to Getresponse’s 100 or so, making it the more flexible tool as far as integration with third-party apps go.
It should be noted that some of the integrations for both products — particularly those for less well-known services — involve setting up a connection between your accounts using a third-party sync tool like Zapier or Pie Sync. This is not madly complicated, but it can take a little trial and error to sort out.
So if we talk about integrations, both these tools rank almost the same.
Points
Aweber: 1
GetResponse: 1
Email Templates
Email Templates
Templates are a must-have for your auto-responder strategy because they make sure you can present a professional image for your business, even if you’ve never done a day of coding.
For me, GetResponse offers more templates to choose from that fit with the modern email landscape, and a smoother drag-and-drop builder for editing. Aweber is fine, but it seems like it’s in desperate need of an upgrade.
Points
Aweber: 0
GetResponse: 1
Pricing
Pricing
Now comes the most important part. First thing first, both of these tools give free trial for 30 days, which is a good thing. Now let's check individual plans.
GetResponse:
Starting with the basic of 1,000 subscribers, there are 3 fundamental plans:
Basic: $15 per month for unlimited emails, landing pages, automation templates, surveys, forms, Facebook ads, and exit pop-ups.
Plus: $49 per month for everything in Basic, plus list-building funnels, sales funnels, webinars for 100 attendees, e-product sales, a simple CRM, and collaborative tools.
Professional: $99 per month for everything in Plus, as well as an automation builder, contact tagging and scoring, webinars, paid webinars, webinar funnels, and collaboration for up to 5 people.
The only sad thing is that the very basic feature which is contact tagging is not in Basic and Plus plans, which can be disappointing for many of you.
For 100,000 subscribers, the plan is as below:
Aweber:
The package start with 500 subscribers, and the plan goes like these:
It means that you can start off with a basic package and ramp up as your business grows. In other words, your email marketing tool grows with your organization.
In terms of cost alone, GetResponse is about $4 per month cheaper than the Aweber equivalent plan for 1000 subscribers. Plus you get a massive discount of 18% or 20% if you pay for one or two years up-front.
Here’s the thing with Aweber though – you get all of the features from day one. So, you’re not paying for more than you need, just because you need extra features.
I would give Aweber the trophy for that alone. Yes, you may be paying a little extra, but you’ll get the features you need without having to upgrade to premium plans before you’re ready.
Points
Aweber: 1
GetResponse: 0
The Verdict
The Verdict
So let's conclude. We have had in-depth analysis of both these tools & can summarize the score as below:
So here we see that the clear winner out of these two in my opinion is GetResponse which scores 7 out of 9 whereas Aweber scores 5 out of 9.
Hope it helps you in getting out of dilemma in choosing one out of Aweber and GetResponse. While both of these email marketing tools are fantastic, in my opinion and the in-depth research, GetResponse stands out.
Disclaimer:
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This post also contains reference from Authority Hacker & StyleFactoryProductions.
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