As you can probably see this section is about people. People who inspire us, give us ideas and hopes for a greener, sustainable future. People who not only care for the environment during their everyday life, but who use their status in order to influence others to do so as well. In this context, it would be neglectful not to mention the people of IKEA.

At IKEA they're not only into making good- looking furniture. They're also all-in for a more sustainable future. No talking, but actions. Starting with the thought that the environment is one of the most important factors of human existence, they strive for a more eco- friendly but as well human- friendly future. Talking about actions, IKEA publishes annually a carefully written Sustainability Report, which includes strategies on helping our planet. These reports have led them source all the cotton used, from fully or partly sustainable sources. As well they switched their entire lighting range, to energy efficient LED lights. I mean, how cool is that.