RESOURCES

Purpose: The purpose of public relations staffers is to connect to the student body, parents, and faculty. This can be accomplished by promoting our yearbook or other media at events. A public relations staffer must possess the ability to talk with other people to relate, persuade, and inform the individual of certain topics. PR marketing does not have to promote a product, but it's a good way of increasing "brand" awareness, especially when others know who you represent. Public relations staffers are encouraged to create social media content, propose marketing and event ideas, and create awareness of the yearbook and its subsidiaries. 

Student Life:

Passing time during passing time

This year I was proud of…

Backpack must-haves

Favorite class experience

Lightbulb moments

What’s your commute: busing, driving, or walking?

School rivalries: why we’re the best!

Morning routines

Milestones:

First concert

Getting your driver’s license

First jobs

Taking the PSAT, TSI, or ACT/SATs

What’s next?

Summer job earnings: spend or save?

AP classes or college in the schools

Too old for toys?

Leisure:

Gaming

Sports... (football)

Favorite books

Obsessions (Taylor Swift, TikTok, binge-worthy shows, etc.)

Social media

Hangouts

Friday night social

Non-school sports (skateboarding, snowboarding, figure skating)

How we shop: in-store or online?

Constant communication: how many texts do you send in a day?

Current Events:

What’s in the news this year?

Politics

Fashion trends

Style Inspiration

Favorite TV shows

Music

Movies

New technology

Lunchtime:

Healthy or not?

Best lunchtime traditions

School lunches

Who packs your lunch

Cafeteria workers tell all

What school food will be missed the most?

Who do you sit with during lunch and why?

If you were cooking for the school, what would you make?

People:

Siblings

Nicknames

Underrated heroes: custodians, school nurses, and admin

Friends since…

Fresh faces: a spotlight on new teachers

Who do you look up to?

Hidden talents

How did you become friends?

Your biggest change in the last four years

Legacies: kids who go to the same school as their parents

Places

Rumors about the school: secret hallways, ghosts, hidden treasures

If you could change one thing about the school, what would it be?

The best restaurants in town

Regional specialties (growing up near the beach, Texas football, big city living, etc.)

Fun facts and quirks about the school building

Spring break locations

Where do you want to travel?

Must-see locations in town

Indoors or outdoors: where’s the fun?

School Events/Holidays:

Homecoming parade

Halloween: costumes and scares

Thanksgiving and being thankful

Seasonal activities: summer, fall, winter, spring

"New Year, New Me" resolutions

Valentine’s day

Field trips

Science fair

Graduation

Marketing Ideas: 

• Gorilla Marketing, an advertisement strategy in which a company uses surprising and unconventional interactions to promote a product or service. 

Examples others have used in the past:

• • Lost Pet

  • Parking Tickets

  • Abnormal Signage

• Social Media Marketing, advertisements and other types of promotional content that companies distribute through social media. This can include content for sports and events.

• Event Marketing, involves the promotion of goods or services through arranging and holding special events. For example, "Trunk or Treat", "Senior Night", "Parades", "Graduation", and other school events.